Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi Premieres Its First Independent Property, Tangra Blues, Worldwide

Kolkata, 15th May: hoichoi’s first Independent Property, Tangra Blues, premieres today on the streaming platform a month after its theatrical release while simultaneously being available in multiplexes. Directed by National Award-Winning Director, Supriyo Sen, along with National Award-winning Cinematographer, Ranjan Palit and popular music director Nabarun Ghosh, the film is an underdog story of a band that refuses to die and rewrite its destiny through music. 

Tangra Blues, ahead of its World Premiere on hoichoi, had opened to an overwhelming response and rave reviews in theatres a month back on April 15th. Tangra Blues is the first film ever made in Bengal that upholds the aspirations and struggles of the slum dwellers in so much prominence. The film is inspired by the lives and struggles of Sanjay Mandol & Group, Kolkata’s most popular waste band group, who went on to become a runner up in a popular talent reality show in the country. The film stars renowned actors Parambrata Chatterjee and Madhumita along with Saimul Alam, Oishani Dey and Atmadeep Ghosh among others.

hoichoi has been at the forefront of providing Bengali content globally to 250+ million Bengali’s residing worldwide. The streaming service boasts of a diverse catalogue of content, portraying stories from all walks of life, including thriller, crime drama, romantic comedies, detective stories, and much more. More recently, the streaming service announced their first slate of new shows, films and new season offerings for 2021 along with acquiring National Award-winning films like Tarikh.    

In a statement, Soumya Mukherjee, Vice-President Revenue & Strategy of hoichoi, said, “With our huge bank of World Premiere movies and Original Shows, we are prepared to provide entertainment to our user base even at a time like this. Tangra Blues being our first Independent Property, we are excited for our users across the globe to enjoy it from the safety and comfort of their homes. At hoichoi, we endeavour to bring great content and latest releases on our service for our users to experience.”

About hoichoi:

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With easy-to-use features like Offline Download and Bilingual Interface (English & Bengali) – one can download the hoichoi App from Android and iOS App Stores to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung TV and Roku.