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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » National Award-winning film Tarikh gets a ‘World Premiere’ on hoichoi

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    National Award-winning film Tarikh gets a ‘World Premiere’ on hoichoi


    Apr 30, 2021

    Kolkata, 30th April 2021: hoichoi released the poster of Churni Ganguly’s National Award winner and critically acclaimed film Tarikh on their social media, thereby announcing the World Premiere of Tarikh exclusively on the streaming service, starting May 8th.

    In a bid to take the best of Bengali content globally, hoichoi is rolling out exciting content each month making our binge-watch sessions more and more entertaining. 

    Tarikh is about the circle of life that looks into the lives and beliefs of three friends – an idealist, a realist and a conformist. Directed and written by National Award-winning Director Churni Ganguly, the film features a stellar line-up of stars including, Saswata Chatterjee, Raima Sen, Ritwick Chakraborty and Kaushik Ganguly amongst others.

    Besides winning Best Dialogue at the 66th National Film Award, Tarik also won the Jury Special Mention Award at the 24th Kolkata International Film Festival. Additionally, it even won the Best Narrative Feature, Best Song, Best Indie Feature of 2019 at the Los Angeles Film Awards 2019. It also bagged the Best Editor, Best Actor (Female), Best Screenplay award at the Hyderabad Bengali Film Festival 2019. Moreover, Tarikh was also the official selection at the BRICS Film Festival 2019, Brazil.

    In a statement, Soumya Mukherjee – Vice President, Revenue and Strategy, hoichoi said, “hoichoi has become the destination of choice for audiences to watch ‘new releases’ as well as ‘quality content’ from Bengal. Last year 40% of our overall subscription revenue came from international contribution, where people are most likely to consume Bengali Classics and New World Premieres. This is simply the start, we have an exciting line-up for our user base in the coming months, where there is something for everyone at hoichoi. Keep streaming!”

    About hoichoi:  

    hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With easy-to-use features like Offline Download and Bilingual Interface (English & Bengali) – one can download the hoichoi App from Android and iOS App Stores to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung TV and Roku.

     

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