Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi has announced its first slate of new shows, films and new season offerings of 2021

Srijit Mukherji, Rahul Bose, Parambrata Chattopadhyay, Dev, Prosenjit Chatterjee, Swastika Mukherjee, Anirban Bhattacharya amongst the list of creators & talent, the audience will witness!

Kolkata, 20^th March 2021: Six months since hoichoi’s last announcement on its 3rd anniversary, the vernacular streaming giant takes the next big leap by bringing over 18 powerful and irresistible stories to our screens. Apart from their impressive March line-up, the OTT giant also plans to add more shows and movies this year than they did in the past years.  

hoichoi has roped in the top talents of the industry on board, such as Rahul Bose, Dev, Anirban Bhattacharya, Prosenjit Chatterjee, Srabanti, Soham, Swastika Mukherjee, Sohini Sarkar, Monami Ghosh, Saswata Chatterjee, Anirban Chakrabarti, Arjun Chakraborty, Anindita Bose, Tridha Choudhury debutants Soumya Mukherjee, Sweta Mishra, Susmita Chatterjee, Debasish Mondal, along with Bangladesh sensations like Mosharraf Karim, Badhon, Shamol Mawla and more; also, creators Srijit Mukherji, Kamaleswar Mukherjee, Anindya Chattopadhyay, Anjan Dutt, Sahana Dutta, Mainak Bhaumik, Anirban Bhattacharya’s directorial debut amongst others; for their vast library.

In a statement, the Co-Founder of hoichoi, Vishnu Mohta said, “At hoichoi, we aim to bring distinct stories for our diverse audiences with variant taste. Our upcoming line-up is a reflection of that idea; each one of which is a gripping story of human emotions, filled with suspense, comedy, love, drama, thrill and longing. Every season we try to reinvent ourselves, with content from the brightest and newest creators of the region. So, #NotunGolpoHoyejak?”

The exciting line-up is as follows:

1. #AbarPhirukAlapShruti – With the end of Tansenser Tanpura began the hashtag trend #AbarPhirukAlapShruti. hoichoi decided to start a franchise on adventures of Alap and Shruti where they will be seen in solving another mystery in a new place, on an adventure of their own.
2. Maradonar Juto – Directed by Mainak Bhaumik, this romantic comedy with a fresh casting, filled with the spice of family drama, Maradonar Juto talks about neighbouring families, residing in North Kolkata (Dutta family & Chowdhury family), who have a generational feud about a pair of shoes, which belongs to the great football legend, Maradona.

3. Dujone – A thriller, not a love story, Dujone marks the digital debut of much-loved on-screen pair, Soham and Srabanti, which talks about a wife’s dilemma to decipher her husband’s true personality.

4. Mohomaya – Helmed by Sahana Dutta, Mohomaya is a unique tale of a boy, jilted by his traumatic past, involving his mother, essayed by National Award-Winning actress Ananya Chatterjee, at a tender age, finds affection he longed for all his life in his friend’s mother, played by powerhouse actress Swastika Mukherjee. National Award-Winning director Kamaleswar Mukherjee marks his digital directorial debut with the series.

5. Mohanagar – The story revolves around 3 characters and a pair of police officers whose lives get connected due to an incident that changes them and their belief in the system. Mohanagar marks the hoichoi debut of Bangladesh superstar Mosharraf Karim.

6. Srikanto – A modern day take of the cult novel in & within the matrix of childhood simplicity, adolescent innocence to complex neo-liberal social & interpersonal predicament of human existence. Will star a young talent Rishav Basu, in the lead.

7. Mandaar – Created and directed by Anirban Bhattacharya, Mandaar will be the first among ‘hoichoi World Classics’ segment that will bring Shakespeare’s literary classic, Macbeth, to screen, featuring Debashish Mondal, Sohini Sarkar and Anirban Bhattacharya himself in the lead.

8. Mouchaak – A dark comedy, which will mark the digital debut of television personality, Monami Ghosh, Mouchaak chronicles a series of funny unfortunate events surrounding a housewife under house arrest, a series of guests and a lottery ticket.

9. Robindronath Ekhane Kawkhono Khete Aashenni – An adaptation from the popular Bangladesh novel of the same name by Mohammad Nazim Uddin, which will mark Srijit Mukherji’s first series on hoichoi starring the dynamic Rahul Bose as the detective who reaches a famed restaurant to uncover the truth behind its mysterious owner, Muskaan Zuberi, essayed by Bangladesh sensation, Azmari Haque Badhon.

10. Murder in the Hills – The suspicions death of a Bengali film star of the 90s unravels to expose the seedy underbelly of Darjeeling’s pasts. Written, directed and acted by Anjan Dutt, the series is well balanced with a slew of casts, such as Arjun Chakraborty, Anindita Bose, Rajdeep Gupta, Sandipta Sen, Sourav Chakraborty, Suprobhat Das amongst others.

11. Shei Je Holud Pakhi 2 – The much-awaited series returns with its 2^nd season which will culminate the popular musical-drama about Vaidehi’s death. Saswata Chatterjee and Tridha Choudhury are reprising their roles in this season.

12. Paap 2 – With Puja Banerjee & Rahul Banerjee as the lead, the mysteries of season 1 will unravel in season 2 with another set of deaths and unexpected deaths.

13. Eken Babu S5 – Anirban Chakrabarti will reprise the role of Eken Babu as the much-loved crime-thriller returns for its 5^th season with a new mystery that unfolds itself.

14. Byomkesh S7 – Starring the very versatile Anirban Bhattacharya as Byomkesh, along with Suprobhat Das as Ajit, and Ridhima Ghosh as Satyabati, our popular detective will return with a new mystery based on Byomkesh Bakshi created by Sharadindu Bandyopadhyay.

15. Tangra Blues World Premiere – A story of a failed musician and a band on a verge of oblivion with Tangra – the most notorious slums in Kolkata as a backdrop, the film will see the fresh pairing of Parambrata Chattopadhyay and Madhumita for the first time.

16. Prem Tame World Premiere – It’s a story of a revolution, within a young heart, inside a home, and in society. The film brings together the fresh casting of Soumya Mukherjee, Sweta Mishra and Susmita Chatterjee.

17. Kakababur Protyaborton World Premiere – Audience’s beloved Kakababu, aka Raja Roychowdhury, essayed by Bengal’s industry himself – Prosenjit Chatterjee, returns for the third instalment of this popular franchise with his nephew, Shantu, this time traversing the dangerous terrains of Africa. This time, the film is based on Jongoler Moddhe Ek Hotel by Sunil Gangopadhyay.

18. Psycho World Premiere – Anirban Bhattacharya and Birsa Dasgupta return to team up for a thriller that is about a psychiatrist-turned-resident criminologist who teams up with the top-rank officials of law enforcement to hunt down a psychopath.

19. Golondaaj World Premiere – A biographical sports drama directed by Dhrubo Banerjee, starring superstar Dev in the lead, is the story of a pioneer in Indian football, named Nagendra Prasad Sarbadhikari.

This is simply the beginning, hoichoi promises to bring more exciting content and a new slate of announcements, in the next quarter!

Watch the video here – bit.ly/NewOnHoichoi

About hoichoi:

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung Tizen and Roku.

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.