Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Bengali film ‘Cheeni’, in theaters today- Nationally!

Kolkata; 24th December, 2020: In the joyous occasion of Christmas and New year, SVF has pent-up excitement to a whole new level by delivering its much-awaited quirky drama “Cheeni” to the audience today.

Mainak Bhaumik’s “Cheeni“ has released nationwide, in theaters amidst major audience anticipation.  A quirky drama with hints of comedy in it, Cheeni tells the story of a mother and daughter who have a complicated love-hate relationship. Not only does the film comes in a complete package of entertainment but also promises to be the perfect family watch during Christmas.

Apart from West Bengal, Cheeni has also released pan India in major cinema chains like INOX Nehru Place Delhi, INOX Lucknow River Side, INOX Lucknow Phoenix Palassio, INOX Metro Marine Lines, INOX Inorbit Megaplex Malad, INOX Palm Beach Galleria Vashi, INOX Bund Garden Pune, INOX Amanora Pune, INOX Garuda Mall Bangalore, PVR Icon Versova, PVR Dombivali, PVR Select City Walk Delhi, PVR MGF Gurgaon and PVR Logix in Noida  Audiences from all over the country will be able to go and witness the sweet & emotional story of ‘Cheeni’ in their nearest theatres from today.

Produced by SVF, Cheeni vows to touch people’s heart through its emotional and relevant context. A quintessential Bengali mother and a typical modern daughter, as revealed in the trailer, promises to steal the hearts of all the Bengali families who face similar sweet-bitter turmoil in relationship every day. Besides, Mainak Bhaumik’s faultless directorial skills combined with Aparajita Adhya’s effortless acting are somethings that cannot be doubted. Madhumita and Saurav Das emerges in their best avatars, which make the film all the more stirring. With its various emotional and comic elements, Cheeni poses itself to be a content that won’t let you down.

The film has already received overwhelming responses from the audience after the release of its trailer and songs earlier this month. Three of the most powerful faces of Bengali film industry including Aparajita Adhya, Madhumita and Saurav Das are seen playing the main characters along with a stellar subordinate cast.

Excited to have his film released tomorrow, Director Mainak Bhaumik said, “Cheeni is a simple story that showcases the different bitter-sweet moments between a mother and daughter. It is a film that encompasses all the elements of human emotions- be it love, anger or humor.  The goal was to make a light-hearted film that people would relate to. It is always a pleasure to work with Aparajita Adhya as she flawlessly fits in every role. Madhumita and Saurav have done very good job with their characters. I hope the film is liked and enjoyed by the audience.”

Positive about the release, Co-founder and Director of SVF, Mahendra Soni went on to say: “This difficult year have had enough impact on our lives. It’s time to bring back positivity and what could be a better start than watching a good film that will touch people’s heart! Cheeni is a very special production of SVF and thus we are highly optimistic. When it comes to Mainak Bhaumik’s films, the audience expects the best.”

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 135 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)