Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Film Festival all set to bring back your favorite films on the big screens once again!

Kolkata,Friday 18^th December, 2020: With Christmas and New Year knocking on the door, SVF has brought forth a great opportunity for the movie-loving Bengali audience to experience their favorite films on big screens once again! PVR, INOX and Cinepolis, three of the most popular multiplex chains of Eastern India, will be hosting SVF Film Festival to showcase some of the most loved and appreciated Bengali movies to the audience once again.  The Film Festival starts today (18^th Dec) and will last till the 24th of December thereby paving the perfect way of kickstarting an amazing festive atmosphere.  

With the outbreak of Coronavirus, this year, the battle to survive and live has escalated. From theatres closing for months to film festivals going virtual, the new normal has been unexpected most of the time. But however, with the situation getting better and things slowly marching towards normalcy, these festive seasons are something that people would not want to miss out on, and what could be better than giving audience back the opportunity to experience their favorite films on the big screen?  SVF Film Festival thus pledges to treat the movie-loving audience with a bunch of good films in cinema halls thereby keeping all the safety concerns and protocols in mind. Har Har Byomkesh, Ashche Abar Shobor, Guptodhoner Sondhane, Rajkahini, Egoler Chokh, Byomkesh Gotro, Durgeshgorer Guptodhon  are some of the renowned films that will be shown as a part of the festival. The venues are- PVR Avani, PVR Mani Sqaure, PVR Diamond Plaza, Inox City Center, Inox Hiland Park, Inox Rajarhat, Inox Madhyamgram, Cinepolis Lake Mall and more.

The good news doesn’t end here. To deliver the best to the audience, a Srijit Mukherji Film Festival is also being hosted in addition, exclusively at the SVF Cinemas chains. Autograph, Mishawr Rahasya, Baishey Srabon and Dwitiyo Purush, the four most critically acclaimed films of Srijit Mukherji will be screened at different properties of SVF Cinemas from today.  The venues are- SVF Cinemas Krishnanagar, Baruipur, Udayan, Narendrapur, Jalpaiguri, Bolpur and Mogra. The timings are carefully allotted to each film in different locations so that there shows don’t clash.   Needless to say, a tight schedule of back-to-back Srijit Mukherji films is all set to serve as the best year end gift for the Bengali audience to enjoy.

Speaking about the film festival, Mahendra Soni, Co-founder and director of SVF said: “I believe watching movies on the big screen is a different experience altogether. Although OTT platforms have their own charm, the magic of watching films in cinema hall can never be replaced by OTT. I hope this film Festival pent-up the exhilaration of Christmas celebration amongst the movie-loving audience of Bengal Audience and people can once again relive their treasured experience of watching their favorite movies on the big screen.” 

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 135 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.