Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

The first release of 2021 is here! ‘Prem Tame’ – A film by Anindya Chattopadhyay is announced for a Valentine’s Day Release

Kolkata; 24th December, 2020: After the successful release of ‘Cheeni’ today, SVF announced its next release ‘Prem Tame’ for 2021. Centering around a not so typical college love story, Prem Tame is directorial venture by Anindya Chattopadhyay that features industry’s three fresh faces- Susmita, Sweta and Soumya. The trailer of the film, released today, clearly reflects the sizzling chemistry between the trio in the film. Packed with various elements of romance and drama, Prem Tame is slated to release in February next year.

The 2mins 28 seconds trailer will undoubtedly help one reminisce their college days- the romantic bonding, the friendship and also the arousal of problems, the most essential parts of college life, is all experienced in the clip. With the voiceover of Anindya Chattopadhyay himself, narrating the nuances of college romance, the trailer looks much more promising. “Prem Tame” is a story of a revolution: within a young heart, inside a home, and in society. The story revolves around Pablo, a dreamy eyed college goer, who was suspended from college because of an incident. He then sets on a journey of finding himself. In this journey, he even meets a girl and how he falls for unconditional love. Soumya Mukherjee is seen to play the role of Pablo, while Susmita and Sweta are playing the characters of Raji and Arshi respectively- the two girls who get involved with Pablo in the film. The official posters of the film have been released together and have grabbed overwhelming attention from people.

Excited about the release of his film, Anindya Chattopadhyay, director of Prem Tame, said “Though Prem Tame shows a love, hate, friendship amongst college students, it isn’t a typical love story that audiences are accustomed to. However, the context is very relevant and relatable, taking one back to their college memories. The protagonist here doesn’t know what to do with his life and is very confused. The story unfolds around that confusion. Prem Tame is one very special project for me and I was extremely hopeful throughout its making. I like working with fresh young talents and thus have decided to cast the three of them. Soumya, Susmita and Sweta have done a great job in the film. I hope the film, releasing during the valentine’s week, will help stirring romance in the minds of the audience.”

Mahendra Soni, Co-founder and director of SVF, said, “This is our first collaboration with Director Anindya Chattopadhyay and we are elated to present Prem Tame. The story is very catchy and engaging- something that audience would relate to, yet have something new on their plate.  We look forward to releasing the film during Valentine’s week to celebrate love in the best way possible. “

Watch the trailer of Prem Tame here: http://bit.ly/PremTame_OfficialTrailer 

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 135 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)