Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

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  SVF

  Aug 16, 2020 A Hoichoi Film starring Swastika Mukherjee titled ‘Tasher...
  

  Kolkata, 16th August 2020 –  hoichoi is back with its latest Original Film named ‘Tasher Ghawr’ with Swastika Mukherjee in the lead, one of the most accomplished actresses of our time. This marks her return to Bengali Entertainment Industry after...

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  Aug 11, 2020 hoichoi, the leading Bengali entertainment platform is available...
  

  Kolkata, 11th August 2020 – hoichoi, the leading OTT platform for Bengali content is now available for Jiofiber customers. JioFiber customers on Silver and above plans, will have access to over 2000+ hours of Bengali movies, Original Series and a...

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  Aug 7, 2020 “Ekla Cholo Re”- A melodious celebration of indomitable...
  

  Anupam Roy’s first Rabindrasangeet venture is a celebration of the unbreakable spirit of the para-athletes shown in the music video – streaming now on SVF Kolkata, 7th August 2020: A rendition of Rabindranath Tagore’s Ekla Cholo Re is an initiative...

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  Aug 4, 2020 hoichoi presents “First Day First Show”, a new...
  

  SVF produced ‘Detective’ will mark its first Direct-to-Digital release The Official Trailer of SVF’s upcoming film ‘Detective’ has been launched with the grand announcement today! ‘Detective’ is slated to release on 14th August only on hoichoi! Kolkata, 4th August 2020:...

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  Aug 1, 2020 SVF Brands and ITC Nimyle collaborate to unveil...
  

  Nimyle has yet again joined hands with SVF Brands for #NimylePetathon – a campaign which highlights how Nimyle keeps the floors clean and safe for our pets SVF Brands got renowned actor Priyanka Sarkar on-board, along with her two dogs...

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  Jul 7, 2020 hoichoi announces that its successful Original Series –...
  

  Kolkata, 7th July 2020 – Get ready for a brand-new season of Tansener Tanpura, coming as soon as this November for the audience of hoichoi! Tansener Tanpura Part 2 will bring forth a whole new level of mystery and intrigue....

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