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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » hoichoi presents “First Day First Show”, a new property to stream Bengali feature films

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    SVF

    hoichoi presents “First Day First Show”, a new property to stream Bengali feature films


    Aug 4, 2020

    SVF produced ‘Detective’ will mark its first Direct-to-Digital release

    The Official Trailer of SVF’s upcoming film ‘Detective’ has been launched with the grand announcement today!

    ‘Detective’ is slated to release on 14th August only on hoichoi!

    Kolkata, 4th August 2020: It is official! Anirban Bhattacharya starrer “Detective” will be heading for a Direct-to-Digital release on hoichoi. hoichoi announced a new property a day before, “First Day First Show” which will helm the direct releases of Bengali movies. It was originally slated for a theatrical release but owing to the current restrictions mandated by the government for audiences to maintain a decorum of social distancing, and movie theatres abiding the same by keeping the doors of their single screens and multiplexes closed, SVF, Eastern India’s largest entertainment house, have consciously decided to take a digital route. It is in fact also the first direct OTT release for SVF, their first film to be released in an OTT platform this year. hoichoi announced the grand news by doing a Multiple Poster (5 posters of each lead character) Reveal in the morning followed by the Official Trailer.

    Directed by Joydeep Mukherjee, Detective, is based on Rabindranath Tagore’s story and the character of the “Detective” is being essayed by versatile Anirban Bhattacharya, who in the past year has impressed the audience with his choice of roles and their portrayal on screen.

    Mahendra Soni, Co-Founder and Director, SVF said, “We are excited that the film is getting a digital release and becomes the first Bengali feature to get a World Premiere on hoichoi. Although, we had planned to have a big theatrical release, the sudden pandemic compelled us to take the digital route. This decision is motivated purely by choice and hoichoi became the go-to OTT platform – as it is known for its variety of content along with being the paramount OTT platform in the Bengali community.”

    Vishnu Mohta, Co-Founder of hoichoi added, ”hoichoi has started many revolutionary properties which changed the face of Bengali Cinema starting with the World Digital Premiere of blockbusters and other films. This time, it’s “hoichoi Presents First Day First Show” where we are happy to exclusively premiere one of the most anticipated films of the year starring the famous Anirban Bhattacharya. We are always looking out to embrace good content and Detective, as a film, will bring all our audiences, globally, to step up and celebrate the film along with the celebration of our Independence.”

    Slated to release on 14th August only on hoichoi, Detective stars Anirban as Mahimchandra, a police-detective, who aspires to earn fame in his profession. He craves for some complex case to come his way so that he can prove his worth. Mahimchandra’s first love is his detective books (primarily, Sherlock Holmes whom he admires) and second, is his wife Shudhamukhi portrayed by Ishaa Saha. Obsessed with finding a complicated case, Mahimchandra encounters Manmoth essayed by Shaheb Bhattacherjee. He devotes his energies towards unravelling the youth’s secret leading to complications in his own life. Mahimchandra’s “Watson” is Hutashon (Ambarish Bhattacharya), who though idolises his detective sir, gets fed up because of his continuous obsession over trivial matters. Mahim also has a widowed sister, Snehalata (Trina Saha) who thinks her brother is a “good-for-nothing”.

    Watch the Trailer here: bit.ly/Detective_Trailer

    About hoichoi:

    hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV and Roku.

    Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.

    About SVF:

    SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

    SVF has successfully produced over 135 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’, ‘Gumnaami’, ‘Dwitiyo Purush’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’, ‘Love Aaj Kal Porshu’, Professor Shanku O El Dorado’, ‘Ghawre Bairey Aaj’ to name a few.

    SVF stepped into the digital world with hoichoi, the one-stop online destination for Bengali entertainment – a video streaming platform with over 500 Movies and Original Web Series, Original Films, Shorts and Documentaries.

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