Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Actor Rohit Roy plays a Superstar in his First-Ever web series, ‘Bouma Detective’, a ‘Hoichoi’ Original

Kolkata, 16th August, 2017: SVF is currently shooting a string of original shows for its OTT platform, Hoichoi, which is in its Beta phase right now. ‘Bouma Detective’, one of the shows under production, is a 10-episode detective thriller series. The highlight of this show is Superstar Ronojoy, played by Rohit Roy, and a Bengali housewife leading a dual life, Rohini, played by Aparajita Auddy. Rohit will be seen playing a pivotal role in a web series for the first time, that too in Bengali.

Rohit is a popular Bollywood actor, who has acted in various popular Hindi serials too. He has even donned the hat of a director for one of the stories in a critically acclaimed anthology Indian film.

The plot of Bouma Detective is about Rohini, played by every Bengali’s favourite ‘Bouma’ Aparajita. Her husband, Ronojoy, is a superstar. While shooting, one of Ronojoy’s co-actors, Abheri, played by Riyanka Dasgupta, dies on set. Circumstantial evidence makes Ronojoy the prime suspect, which his wife refuses to believe. Another actress, Pamela, played by Satarupa Pyne, gets involved in this debacle. Thereafter, Rohini decides to take matters into her own hands. In order to save her husband and find the real murderer, she begins to lead a dual life – that of a responsible housewife and a detective.

Actor Rohit Roy said, “I am excited to be a part of the next big thing in Bengali entertainment. ‘Bouma Detective’ will be the first-ever web series for me, and the fact that it is in Bengali, makes it even more special. Hoichoi hoyejak!”

Director Srijit Roy mentioned, “Rohit has done some remarkable work in Bollywood. He fits the role perfectly. Aparajita and he make a wonderful on-screen couple. We are ecstatic to have Rohit on board.”

Hoichoi is SVF’s Over-The-Top (OTT) offering. It is a one stop online video streaming platform with the largest collection of the best in Bengali entertainment. With Original Web-Series, Short Films and Documentaries exclusively for ‘Hoichoi’ in the pipeline, it will also have 500+ Bengali Movies and 800+ songs for audio streaming at the time of its public launch.

About SVF:
SVF is one of Eastern India’s largest native entertainment companies, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 110 films including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Apur Panchali’, ‘Chotoder Chobi’, and ‘Chander Pahar’. SVF’s next biggest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand Video Streaming Website and App – with over 500 Movies, 800 Songs and exclusive original shows.

For Further Information, please contact:

Adfactors PR:
Nilkantha Ray | 7797249494 | nilkantha.ray@adfactorspr.com
Atridev Misra | 9830625256 | atridev.misra@adfactorspr.com

SVF Entertainment:
Esha Kak | 9836915322 | esha.kak@svf.in
Ahana Kanjilal | 9836515074 | ahana@svf.in