Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

With a gripping trailer, hoichoi announces the release date of the finale of their most anticipated show – ‘Paap’

Kolkata, 26th May 2021: In some exciting news for Paap fans, hoichoi has finally revealed the release date of the final season of their most anticipated show. Directed by Joydeep Mukherjee, the new season is being called Paap: Antim Pawrbo, which will begin streaming from the 4th of June. Along with that, the streaming giant has also released a gripping poster and trailer that is sure to keep you on the edge of your seat.

The almost 2-minute-long trailer exquisitely captures the tension in the Choudhury household as their celebration of Durga Puja turns into a crime scene with a series of suspenseful murders and an arrival of an unwanted guest. The trailer reaches ‘the end’ with a string of spine-chilling snippets told through chapters in a book. In its concluding chapter, the series promises to answer all questions, reveal all secrets and solve the mysteries of Season 1.

Watch the trailer here: bit.ly/PaapAntimPawrbo_Trailer

With Puja Banerjee in the lead as Parboni, the series also stars Rahul Banerjee, Rajat Ganguly, Shonali Gupta, Ananya Sengupta, Indrajit Chakraborty, Roopsha Dasgupta, Bhaswar Chatterjee, Priyanka Mondal, Shaheb Bhattacharjee, Mishmee Das, Mithu Chakraborty among others in pivotal roles.

Actress Puja Banerjee, shares why she hold the show close to her heart and what she hopes out of the series finale. She said, “The series is very special and close to my heart for several reasons. The first season marked my debut in the Bengali web series, while I shot for the second and final season after welcoming a special person into my life recently. I am hoping Paap: Antim Pawrbo will break records and become the top viewed content on hoichoi!”

Speaking of releasing the show, Vishnu Mohta, Co-Founder hoichoi said, “Paap is one of hoichoi’s most requested shows and over the past year we’ve had an overwhelming number of people reach out to us querying about Season 2 of Paap. It’s been a long time coming, we at hoichoi aren’t just aware of what our viewers want to watch but we also aim towards bringing them content of their linking. With the trailer, we’ve tried to create the sensation of a series finale without giving away too much. The response thus far has been tremendous and we can feel the excitement in the air.”

About hoichoi:   

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung Tizen and Roku.  

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.