Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF plans bringing out a plethora of old unreleased songs during lockdown

Kolkata, 26th May 2021: SVF, that has roared high for the past 25 years in Bengal entertainment landscape, plans to give the audience a pleasant dose of nostalgia by scheduling releases of multiple old unreleased movie songs of SVF on its official YouTube channel, throughout May and June. The official music video of two songs from the list, namely ‘Ki Holo Ki Hobe’ and ‘Keno Ajkal’ from the films ‘Pratibaad’ and ‘Josh’ respectively, have already been released in the first half of May and is now available to watch on YouTube. The details of the songs in the playlist include the following-

The above songs have been a part of old Bengali hit films and were much loved by the audiences at that time. Due to immense demand from the audience, SVF, finally decided to make the independent music videos of these songs available on YouTube.  Mahendra Soni, Co-Founder and Director of SVF, said “These old films and songs have had a different serene connection with the audience. Films like Chokher Bali, Josh or Pratibaad and their songs became immensely popular at that time and people still love hearing them. So, we decided to revisit the old memory lanes by releasing these film songs which were previously not available on YouTube. I believe they will hit the right chords of nostalgia amongst the audience.”

Apart from the playlist of unreleased songs, SVF Music, the music label of the same, also plans on bringing out many new original music singles during the same time period. Moreover, with packed schedule of many upcoming releases, SVF promises to cater to the many musical moods of the Bengali audience, this lockdown.

Watch the music video of Ki Holo Ki Hobe and Keno Aajkal here:

Ki Holo Ki Hobe ( কী হল কী হবে ) | Pratibad | Prosenjit Chatterjee | Arpita Chatterjee | SVF

Keno Aajkal (কেন আজকাল) | Full Video Song | Josh | Jeet | Srabanti | Nachiketa | Jeet Gannguli |SVF

ABOUT SVF:    

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.   

SVF has successfully produced over 145 + films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’, ‘Gumnaami’, ‘Ghawre Bairey Aaj’, ‘Dwitiyo Purush’, ‘Dracula Sir’ to name a few.   

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 1,100+ songs, is now a family of 11,388,646 subscribers, 7,026, 583,574 views and 349,414,418 watchtime (hours). 

For further information please contact

Samriddhi Patra

Contact – 8337044848

samriddhi.patra@svf.in