Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

UMA transcends amidst euphoric celebration

• Trailer of UMA released with grandeur

• Sara Sengupta makes her first press appearance

Kolkata, 28^th April 2018 –  The trailer of ‘Uma’, SVF’s upcoming feature film was released today amidst festive celebrations at Shobhabazaar Rajbari. The cast and crew of the film along with the media were present in exultation to welcome Uma at the trailer launch.

The ambience was of a traditional ‘zamindar’ house Durga Puja. The guests were welcomed by ‘diya – tika’ and conch shells, while Birendra Krishna Bhadra’s Mahalaya song resonated in the background. Dhaki players and female Dhunuchi dancers amplified the atmosphere with their performance while people enjoyed the delectable ‘Puja Bhog’. This was succeeded by director Srijit Mukherji unveiling the trailer in the presence of Jisshu U Sengupta, Sara Sengupta, Anjan Dutt, Sayantika Banerjee, Rudranil Ghosh, Anirban Bhattacharya, Anupam Roy, Neel Dutt, Nilanjana, Zara Sengupta and others.

The trailer starts off with little Uma sprinting in traditional attire while her father Himadri (Jisshu U Sengupta)  trying to catch up with her. It gives us a foray into the world of the vibrant Uma, a young girl who is full of life yet unfortunately fighting a terminal disease and her helpless father striving hard to make his daughter’s dream come true of celebrating Durga Puja. It also shows us the trauma of a director (Anjan Dutt) whose past haunts him and ends with the question that amidst many hurdles and dangers would Himadri be able to bring a smile onto Uma’s face?

The film is inspired from the true story of Evan Leversage, the Canadian boy suffering from cancer and for whom his village of St. George, Ontario  came together to celebrate Christmas much ahead of the actual festival.

Srijit Mukherji, director of the film, goes on to say – “Uma is a film which is very close to my heart and so is Sara, who would be entering this industry with my venture. The trailer of Uma shows how a father can go to any extent for his daughter’s smile. Uma’s story resonates the symbolisation of hope coupled with the power of unity.”

Mahendra Soni, Co-Founder and Director, SVF, is very optimistic about the reception of the film and goes on to say that – “Uma shows the emotions and values that every family connects with and will strike a chord. We are also proud to introduce Sara, the beloved daughter of Nilanjana and Jisshu Sengupta through our film. We wish her all the success.”

Uma,  directed by national award winning director Srijit Mukherji and starring father daughter duo Jisshu U Sengupta & Sara Sengupta, has already been recognised by New York Indian Film Festival (NYIFF) 2018, London Indian Film Festival (LIFF) 2018, India Film Festival of Alberta (IFFA) 2018, Indian Film Festival of Melbourne (IFFM) 2018, Reelworld Film Festival Toronto 2018 and Habitat Film Festival New Delhi 2018.

The film is scheduled to release on 1^st of June, 2018.

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’ to name a few.

SVF’s newest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Films and soon, Documentaries. (Hoichoi is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)