Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Uma gives her first glimpse before Poila Boishakh

Teaser of Uma released ahead of Poila Boishakh

Kolkata, 14th April, 2018 – The first look teaser video of SVF’s upcoming venture Uma was released a day before Bengali New Year, bringing in the news of Uma’s advent on earth. The teaser came out on 14th April, a day before the people of Bengal go on to celebrate ‘Poila Boishakh’ a festival that brings hope and happiness in their lives, similar to what the film Uma would be conveying to its audience.

The teaser starts off with the joyous sight of Mother Goddess Uma and concludes with a partial glimpse of the onscreen ‘Uma’ evoking joy and excitement in the minds of the audience. The teaser also gives us a peek into a foray of powerful thespians like Anjan Dutt, Rudranil Ghosh, Abhijit Guha, Anirban Bhattacharya, Neel Mukherjee who too seemed to be waiting eagerly like the audience to catch a glimpse of ‘Uma’. The teaser with the voiceover of Jisshu U Sengupta, coveys to us the message that together human beings can move mountains.

Uma is the story of a young girl who is fighting a terminal disease, a father who is struggling to make his daughter’s dreams come true and about a director whose past haunts him. It starts off with Uma, a young girl brought up in Austria, being diagnosed with a terminal disease and goes on about how Himadri, her father takes her to Kolkata to fulfil her dream by setting up a fake Durga Puja, the most celebrated festival among Bengalis. The film is inspired from the true story of Evan Leversage, the Canadian boy who moved Christmas.

Srijit Mukherji, director of the film, goes on to say, “The teaser of Uma gives us the hope to survive, that I have tried to convey through my film. Evan’s story taught us to never lose hope and showed us the power of unity. Uma’s story reverberates the same.”

Mahendra Soni, Co-Founder and Director, SVF, is very optimistic about the reception of the film and goes on to say that – “Uma’s teaser evokes a lot of positivity and we are sure that this film will inspire us and our audience.”

Uma, directed by national award winning director Srijit Mukherji and starring father-daughter duo Jisshu U Sengupta & Sara Sengupta, has already been recognised by New York Indian Film Festival (NYIFF) 2018, London Indian Film Festival (LIFF) 2018, India Film Festival of Alberta (IFFA) 2018 and Indian Film Festival of Melbourne (IFFM) 2018. It is scheduled to release in June 2018.

The teaser of the film is available at: bit.ly/UmaOfficialTeaser

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’ to name a few.

SVF’s newest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on- demand video streaming Website and App with over 500 Movies and Original Web Series, Films and soon, Documentaries. (Hoichoi is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)