Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Music releases the much-awaited, raving single ‘O Mon Re’ – featuring industry’s most sought-after pair, Yash & Madhumita

Kolkata, 15^th August: Television’s most power-packed couple Yash and Madhumita, reunites after 5 years for SVF Music’s new music video ‘O Mon Re’! Sung and composed by the very popular Bangladeshi singer Tanveer Evan, the song is now out and streaming on SVF’s YouTube page. Directed by ace choreographer and director, Baba Yadav, the music video will be a visual treat to the huge fanbase of Yash and Madhumita who have been waiting eagerly for their on-screen comeback for the last few years.  SVF Music’s ‘O Mon Re’, helmed to be the next love anthem of the year, is all set to invoke the spirit of nostalgia amongst the viewers. The cinematography of ‘O Mon Re’ is by renowned DOP and Director Soumik Halder. This is the first time he is working in a music video.

Exhilarated about working with the most popular on-screen pair for the first time, Baba Yadav says, “Yash and Madhumita have a fanbase beyond imagination. It’s a pleasure working with both of them. Their chemistry has made the song much more special. It’s a love song- there’s a lot of real emotions involved. Human lives are never stagnant- it changes with time and situation. That’s what the song will highlight- the changing reality of two individuals who choose to accept what comes their way. I hope the video will have an impact on the audience.”

Yash Dasgupta, the male lead in the video, says, “I have been getting crazy requests from fans for many days to appear with Madhumita on screen again. Finally, it’s happened! I hope this song will give the audience a chance to reminisce us and celebrate love the way it is. I am glad to work with Baba Yadav as he has been extremely supportive and full of fun. The experience of working together as a team with the entire cast and crew was lovely and memorable. “

Excited about the release, Madhumita said, “O Mon Re is a special project. Firstly, because this is my second music single with SVF and secondly, I personally fell in love with this song.  It’s so soothing and emotional and I feel Tanveer’s voice is the cherry on top. I am excited to know about the audience’s reaction after watching the video.”

Tanveer Evan, who has sensationalised millions of young hearts across boundaries through his breakthrough hit songs ‘Avijog’ and ‘Ovimaan’, is extremely excited with his debut single in India. Positive about his first collaboration with SVF Music, Tanveer said, “I am thankful to SVF Music for giving me the opportunity of composing this musical piece. This is my debut work in India and I am quite excited about the release. I hope the song is loved by the viewers.”

‘O Mon Re’ is a fresh and euphonious piece of composition. It is a tale memory, acceptance and letting go – a story that doesn’t promises love to be a fancy fairy tale. Rather a reality, which becomes integral to accept in order to move forward in life. It celebrates love without expectations, interests and takeaway- rather simple and eternal!

With the teaser garnering over 3.5L views and counting, the release of ‘O Mon Re’ is anticipated to set the audience’s heart on fire!

Watch the beautiful piece of composition here: https://bit.ly/OMonRe_SVF

ABOUT SVF Music:

SVF Music has the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!

For further information, please contact
Samriddhi Patra
+91 8337044848
samriddhi.patra@svf.in