Press Releases

SVF Music releases its first single of 2021, ‘Amar Chalaki’- A Valentine’s day special by Anupam Roy, featuring Arjun and Madhumita

Kolkata, 12^th February 2021: SVF Music, known for its freshness and euphonious melodies, released today another heart-touching and beautiful musical piece – ‘Amar Chalaki’, sung by National Award-winning lyricist, singer and composer, the phenomenal Anupam Roy to celebrate Valentine’s day in an exceptional manner.

Directed by renowned filmmaker Sudipto Roy, the music video features the most loved on-screen pair from Love Aaj Kal Porshu-  the very talented Arjun Chakraborty and Madhumita. ‘Amar Chalaki‘ is SVF Music’s first single release of 2021 and is streaming in SVF Music’s official YouTube channel. The music video stands out to show a day in the life of a working couple who happen to rekindle their love in an unexpected manner after a tough fight. Although the essence is designed to be relatable to all the young couples out there, the video will have something unique to offer. Moreover, Sudipto Roy’s direction combined with Anupam Roy’s soulful voice and Arjun-Madhumita’s sizzling chemistry, Amar Chalaki is bound to create magic on screen!

Anupam Roy, excited about collaborating with SVF Music yet again, said, “When we grow old in love, it tends to become more of a habit. The initial spark somehow fades away and we start taking things for granted. But that doesn’t end the feelings. Love can be rediscovered in unexpected ways. This Valentine’s day ‘Amar Chalaki’ will make people realize that love is unfading, and it can be revived through efforts. SVF Music is known for its versatile content that becomes a favorite in every Bengali’s playlist. I am glad to do a V-day association with SVF Music synonymous. My debut album DCRN was released on 14.02.2012. Next year it was followed up with Dwitiyo Purush. There are several memories that will come up while promoting the album with team.”

Watch the beautiful music video here: http://bit.ly/AmarChalaki_SVFMusic

ABOUT SVF Music:

SVF Music has the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!