Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi in association with Senco Gold & Diamonds release a free streaming web series – ‘Turu Love’ under its freemium section, for Valentine’s Day!

Kolkata, 12^th February 2021:  hoichoi’s  new web series, ‘Turu Love’ is a Valentine’s Day special content in association with Senco Gold & Diamonds, that is streaming for free on the platform from today.  The freemium section of hoichoi has already gained huge attention with the release of its first free series ‘Fish & Chips’, in January. Turu Love’ is also the first ever content released on hoichoi that has an integration of the brand promise of Senco Gold & Diamonds.

Featuring a set of fresh faces from the industry that includes Rishav Basu, Ushasi Ray and Rajnandini Paul, the story is about the journey of realising what ‘true love’ is.  The plot revolves around Aritra (Rishav Basu), a small-town boy who is born with a silver spoon in his mouth. However, his bubble is burst when Tiyasha (Rajnandini Paul), his bride-to-be, gives him a reality check that prompts him to move to the city and be a self-made man; where he meets Brinda (Ushasi Ray), who helps him on his journey to the perfect proposal. What ensues is a comedy of errors in the search of love and friendship coupled in a coming-of-age story. The series is directed by Abhijit Chowdhury who has previously directed Manbhanjan,  Astey Ladies and Eken Babu O Dhaka Rahasya for hoichoi. This is Rishav Basu and Ushashi Ray’s first association with hoichoi, while Rajnandini Paul has returned to work for the platform again after delivering Paanch Phoron. Mixed with various elements of love, comedy and complications, Turu Love promises to be your perfect Valentine’s day watch.

Speaking about the association, Soumya Mukherjee, hoichoi’s Revenue and Strategy Head said, “hoichoi has always been enthusiastic in taking new initiatives and looking into opportunities. Turu Love has a strong brand integration but the same has been done in a subtle manner, that does justice to both the Content and the Brand message. We are looking to tell more stories through brand associations in a similar format. In addition to the strategic partnership with Senco Gold & Diamonds, we have also decided to make the content free for all. Fish & Chips has already gained huge attraction and viewership after it streamed free from the platform. We are keen on attracting non-subscribers to pay attention to our content bouquet. Turu Love is already streaming, and we hope the audience will like the story appropriately done to celebrate Valentine’s Day.”

Joyeeta Sen, Director of Senco Gold & Diamonds added, “Senco Gold and Diamonds is all about “karigari” and jewellery of relationships, creating memories and love. Valentine’s Day is one such day in the year where we celebrate the love in the many relationships. We have collaborated with hoichoi to create a series ‘Turu Love’ on the fresh feeling of falling in love, and how jewellery is an integral part of expressing that love to your partner. Senco Gold Perfect Love diamonds will pave the perfect way to declare your love as it’s the perfect cut that makes it one of the rarest diamonds which is part of less than 1% diamonds in the world. Looking forward to the audience feedback!”

About hoichoi:

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung Tizen and Roku.

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.