Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Music releases its festive anthem “Ami Chai Thakte” with Nusraat Faria & Master-D

Kolkata, 14^th October 2020: After the explosive success of Pataka, Nusraat Faria is back with a raving single ‘Ami Chai Thakte’, helmed to be the next anthem for the festive season by SVF Music. Written by the phenomenal Canadian-Bangladeshi musician Master D and sung by the gorgeous Nusraat Faria herself along with Master D, this upbeat peppy track is streaming from today on SVF YouTube page.

The music video shows Nusraat Faria sizzling to the beat of the music, celebrating love as the carnival that it is. Shot in a landscape of white sand, the music video features both Faria and Master D and has been directed by renowned choreographer Baba Yadav. The song reverberates with the grand spirit of romance and is perfectly detailed with the elements that make lovers humans. Master D has masterfully located the song in the vastness of the barren landscape which accentuates the urge of reconciliation and builds the heart of the song. Nusraat Faria’s feminine yet strong vocal presence is the perfect vessel that brings out the coy anticipation in the lyrics. In addition, her screen presence coupled with the elegant costumes and her perfect dance moves makes the video all more glamorous to watch. Baba Yadav’s dreamy visualization with the right touch of quirk makes the video unique, resonating with the tune of the song. Moreover, the catchy tune and the peppy music makes it the perfect hummable song to groove on. ‘Ami Chai Thakte’ has been shot entirely on the vast locales of Rann of Kutch with an international team of makers.

This dance number will work as a mood-lifter and be the ultimate treat to the audience this festive season. Moreover, the first-time collaboration of Nusraat Faria and Master-D and getting to see them share the screen is like a cherry on top.

Delighted to have created this song, Master D said, “It was a great experience creating this hit with Faria. I’ve been working on the Bangla music for the last 5 years creating the Bangla Urban sound and now I am collaborating with talented movie stars. Faria and I clicked well, and we had a great time shooting this awesome video in Jaipur. Baba welcomed me with open arms and I’m glad I could push his vision further!”

Nusraat Faria, excited about this release, said, “After Pataka there was a certain bench mark that I had to reach for my next ones. I have set the bar too high with the production and song quality. The reason why it took one complete year to create another one. I wanted to deliver as per expectations of the audience. I hope the viewers will see something fresh and unique in the song as per visual and studio. Master D have added the current preferable choice of music. I am quite positive about the song and hope people will love it.” The beautiful composition can be heard here: bit.ly/AmiChaiThakte_SVF

ABOUT SVF Music:

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!