Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Cinemas’ reopen today with a ticket prize of Rs 11 only

Kolkata, 16^th October 2020: It’s nothing less than a miracle that the Bengali Film Industry is all set to bounce back into our lives, making this Durga Puja all the more special! Much to our hope and awaiting, SVF Cinema is re-opening its doors from today across 9 properties and 16 screens. Celebrating the re- opening, SVF Cinemas whole heartedly welcome their dear audience back to their favorite theatres at an offer, made never before, of only Rs 11 per ticket for the entire weekend! This is a gift for a warm welcome to the audience, who have been waiting with baited breath to see movies on big Screen.

With the escalating excitement and hopes flowing from both the Bengali Film fraternity and the audience, theatres across Bengal are all set to reopen from today.  In lines with guidelines of Unlock 5.0, SVF Cinemas is taking deep care regarding the well-being of the people, and re-opening with utmost safety precautions as a primary focus. It’s also a pleasure to announce a tie-up of SVF Cinemas with a Kolkata grown brand named Chemtex Specialty Limited, which is keeping us safe in this pandemic.

The safety measures taken by the theatre chain will ensure all touch points to be “Bio-bubble” coated by Chemtex and their affiliates; a sustained anti-microbial protection for 90 days so that the audience feel safe. Regular fumigation and sanitization using their products will ensure a safe haven for watching your favorite movies. SVF Cinemas will be running a mix of new and old releases including Dracula Sir, Durgeshgorer Guptodhon, Dwitiyo Purush, Gumnaami, Chicchore and Mission Mangal on its reopening.

Extremely optimistic about the reopening of SVF Cinemas, Mahendra Soni, Co-Founder, SVF Cinemas said, ” It’s a delight to have the cinema theatres re-opened after a long interval. SVF Cinemas is taking all the necessary precautions to welcome the audience thereby keeping their comfort and safety to the utmost priority. The decision of changing the ticket price should work as a welcome gift for the people who have been waiting eagerly to once again experience the magic of big screen. I hope the audience get to have a great experience of watching films this festive season with SVF Cinemas.”

About SVF Cinemas

SVF Cinemas is one of the largest chains of movie theatres in Eastern part of India, present in Baruipur, Narendrapur, Krishnanagar, Mogra, Jalpaiguri, Giridih, Purulia, Sheoraphuli and Bolpur. It aims to revolutionize the cinematic experience in every nook and cranny of this part of the country, by continuously innovating and updating technology for local audiences and providing premium facilities, across 8 properties and 13 screens. SVF Cinemas aims to modernize conventional single screen cinemas into mixed-use properties with multiple screens. Complete with elegant interiors that includes cushioned back chairs and recliners, state of the art acoustic solution, 5.1 Dolby Digital Surround Sound System, 3D projection system and an in-house live kitchen, 35 MM Café, SVF Cinemas aims to be the first choice for Eastern India moviegoers, at par with international counterparts. It’s expanding its horizon with upcoming ventures in Tejpur (Assam) and Buxar (Bihar) along with Kalna, Baranagore, Maldah, Chinsurah, Naihati, Kanchrapara, Barackpore, Uttarpara, Serampore, Shyamnagar, Coochbehar, Durgapur and Buxar.