Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Cinemas set their first footprint in North Bengal

This marks the 9th property of SVF Cinemas taking its screen count to 15

Kolkata, 10th June 2019 – SVF Cinemas, one of Eastern India’s largest cinema chains, staying true to their aim of modernising the conventional single screen experience into mixed-use properties having multiple screens, have officially launched their 8th multiplex in Bengal and 9th overall. This is SVF Cinemas’ first footprint in North Bengal, in the trade town of Jalpaiguri. The 5500 Sq. Ft. multiplex has 2 auditoriums with a plush 146-seating capacity (in each screen).

Conveniently located at PRM Market City Mall, developed by PRM Begraj Group – one of North-East India’s biggest real estate companies, SVF Cinemas Jalpaiguri opened their doors to cine-goers on the auspicious occasion of Eid. The ethos of SVF Cinemas is all about giving an exuberant cinematic experience by continuously innovating and updating technology for local audiences and providing premium facilities. The Jalpaiguri property is equipped with the region’s first 7.1 Channel Digital Surround Sound and an immersive 3D Projection system. Plush push-back seats, state of the art acoustics and a vintage décor highlight the aesthetical serenity of the theatre. Keeping in mind audience essentials, there are wide and attractive food options like Fountain Beverage, Popcorn, Nachos, Savouries, Pastries and more inside the premises.

Commenting on this enterprise, Mahendra Soni, Co-Founder and Director, SVF Cinemas said, “Fulfilling the promise that we made last year to our Bengali audience of bringing new and remarkable properties at regular intervals, SVF Cinemas Jalpaiguri is now operational. I can ensure the design, décor, technology and hospitality with which we run SVF Cinemas, this is be a one of its kind properties in the North Bengal region. I would like to extend a token of appreciation to Mr. Umang Mittal, the Director of PRM Begraj group for gracefully implementing our visions. We look forward to more collaborations with the group in North Bengal.”

SVF Cinemas promises a busy year in 2019 with new properties spread across Bengal and North-East India (Assam):

South Bengal: Chinsurah – 2 Screens, Baranagar – 1 Screen, Kharagpur – 3 Screens and expanding the hugely successful SVF Cinemas Narendrapur with an additional 3rd screen.

North Bengal: Coochbehar – 2 Screens

Assam: Tezpur and Dibrugarh – 2 Screens each

With this expansion, SVF Cinemas is embarking on becoming the best cinema chain for Eastern India moviegoers, at par with international counterparts. SVF Cinemas Jalpaiguri is presently fully operational with top grossing Bharat and Durgeshgorer Guptodhon running in their theatres.

About SVF Cinemas:

SVF Cinemas is one of the largest Cinema chains in Eastern India. It aims to revolutionise the cinematic experience in every nook and cranny of this part of the country, by continuously innovating and updating technology for the local audiences and providing premium facilities. Currently present in Kolkata, Narendrapur, Krishnanagar, Purulia, Bolpur, Mogra, Sheoraphuli, Kalyani, Memari, Giridih & Jalpaiguri. Apart from setting up brand new properties across Eastern India, SVF Cinemas aims to modernise conventional single screen cinemas into multi-use properties with various screens. Complete with elegant interiors including cushioned back chairs and recliners with cup holders, state of the art acoustic solution, 7.1 & 5.1 Dolby Digital Surround Sound Systems, 3D projection system and a high level of cleanliness, SVF Cinemas aims to be the best cinema chain for Eastern India moviegoers, at par with international counterparts.

Apart from Bengali films produced by SVF, these Cinemas exhibit the best of Hollywood, Bollywood and Tollywood films.