SVF Entertainment
  • Brand Story
  • SVF Films
  • Music
  • Distribution
  • TV
  • Cinemas
  • Devotional
  • Stories
  • Digital Cinema
  • Sangeet Bangla
  • Hoichoi
  • Leadership
  • Press & News
  • Join Us
  • Enquiry

Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » hoichoi User Interface – Now in Bengali!

  • SVF

    SVF

    hoichoi User Interface – Now in Bengali!


    Jun 5, 2019

    Kolkata, June 5th, 2019: On 19th September 2018, marking the celebration of hoichoi’s 1st birthday, they announced several strategic priorities for the next year which included putting up an additional Bengali interface for its vast number of users. hoichoi has successfully implemented their plan and have introduced a Bengali user interface along with their existing English one as an initiative to be hyper-local with its Bengali audience segment across India and Bangladesh and for the Bengali Diaspora. Navigation options, menu options, content titles, metadata and search will all be in Bengali if one wishes to switch to that option (available on both App and Website). This also includes having the option to display different images for Content Titles for the English and Bengali User Interface.

    Vishnu Mohta, Co-Founder of hoichoi, stated: “hoichoi has already acquired a huge base of active Bengali users around the World, hence, localisation of the app and website had become a priority for us. After all, the content we provide is in Bengali language thus the ‘look & feel’ of the platform should also signify that. Our purpose is to be the sole entertainment destination for the global Bengali.”

    Some other initiatives announced by hoichoi and have been implemented are: To add another 100+ hours of Original Content in 2019, of which already Hello S2, Dhanbad Blues, Holy Faak 2, Charitraheen, Taranath Tantrik, Bou Keno Psycho, Paanch Phoron, Chupkotha 2, Byomkesh S4, MisMatch 2 and others are already live along with the release of its first Bangladesh Original Series titled Dhaka Metro in April followed by Money Honey on the auspicious occasion of Eid. hoichoi has also successfully launched in Bangladesh with local payments and have added Android TV and Roku to its repertoire of existing devices.

    About hoichoi:

    hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability and English subtitles – one can download the hoichoi App from Android http://bit.ly/AndroidHCDownload) and iOS App Stores http://bit.ly/iTunesHCDownload and Android – to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Fire TV, Android TV, Apple TV, Chromecast and Roku.
    Founded in 2017, it is SVF New Media’s maiden venture. hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.

  • Share:
    Previous
    Next

Latest Press Release

  • Jio Studios and SVF Entertainment Unveil Trailer for “Athhoi”

    May 6, 2024
  • SVF Music Launches Exciting New Band ‘Paridhi’ with Debut Single ‘Kyano’

    March 15, 2024
  • SVF Unveils A Cinematic Lineup: A Visual Feast Awaits! 

    March 4, 2024
  • SVF Music and SVF Cinemas Present Unforgettable Musical Spectacle in Bolpur

    February 25, 2024
  • Home
  • SVF Films
  • Cinemas
  • Press Releases and News
  • Brand Story
  • TV
  • Digital Cinema
  • Join Us
  • Leadership
  • Privacy Policy
  • Distribution
  • Hoichoi
  • CSR Policy
  • Contact
© 2025 SVF Entertainment Private Limited. All rights reserved.

Investor Relations

Powered by:

Go to mobile version