Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF and hoichoi celebrate womanhood in a unique manner!

Kolkata, 8th March, 2019: SVF’s upcoming film, Mon Jaane Na deals with women trafficking, forceful drug abuse along with prostitution which drives a simple family apart. To highlight the consequences of such predominant issues in the society, SVF brought the lead cast of the film – Mimi Chakraborty and Yash to talk about this. The rest of the cast and crew members namely, Rajdeep Gupta, Raj Barman, Dabbu, Lincon and more were present to showcase the trailer and spoke about women power.

To describe the real-life tragedy of those who had to overcome similar obstacles, SVF invited and felicitated 5 such brave-heart women who are survivors of trafficking, exploitation, abuse and violence. They talked about how they had to reinstate their self-confidence, self-esteem, self-worth, awareness, acceptance and discover the love for their own selves, again. How they finally asserted their rights.

hoichoi, the World’s largest digital platform exclusively for the Bengali diaspora, called in their next Original web series’ “Astey Ladies!” cast (Sandipta Sen, Saayoni Ghosh, Madhurima Ghosh) to launch the official trailer and accentuate empowerment of women. Astey Ladies is one such women-centric content which is about three women who resort to crazy means to mend their monetary problems.

Astey Ladies will be streaming from 14th March, watch the trailer here: bit.ly/AsteyLadiesTrailer

Shagufta Rafique, the director of Mon Jaane Na, is a famous Bollywood screenplay and script writer, well known for acclaimed films like Aashiqui 2, Awarapan, Woh Lamhe, Raaz 2 and more. This film marks her debut as a director. The story of the film is synonymous to her life.

Amir (Played by Yash) is a young, lonely guy who earns his living through taxi driving. Seeing him companionless, his friend advises him to get married in order to have a stable life partner. Hence, Amir seeks help from the local maulvi who introduces him to a shy, orphan girl Pari (Played by Mimi). He falls in love with her at first sight and they get married. Soon after marriage, Pari comes across certain secrets of Amir and she goes missing. For 2 years, Amir frantically searches her throughout the city bring a taxi driver. One day he discovers her outside a hotel in an unconscious state. However, Pari is no longer her demure self but has transformed into a reckless drug addict and gone into prostitution. Who is responsible for this crisis? What happened to her? Will Amir be able to bring back his wife to her old self and discover the people responsible for her condition? All questions will be answered this Holi.

Mon Jaane Na is scheduled to release on 21st March, 2019 (Thursday). Watch the trailer of the film here: bit.ly/MonJaaneNaOfficialTrailer

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Ek Je Chhilo Raja’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. hoichoi also added audio streaming section from April 2018.

About hoichoi:

hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with new exclusive Original web series, films, shorts every month and 500+ acquired movies. Recently, an audio-streaming feature was added which has a library of 1000+ Bengali songs for free. Founded in 2017, it is SVF New Media’s maiden venture. hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.

Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and available on Apple TV, Amazon Firestick, Roku and Android TV.

hoichoi is available for download: iOS – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)