Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

National Award-winning director Srijit Mukherji returns with a thriller – Vinci Da

Kolkata, 9th March 2019 – Srijit Mukherji’s thrillers are a must-have for his audience and with SVF his last thriller – Baishe Srabon put him on the map as one of Bengal’s top directors. Now, he is ready to give a sumptuous treat with his next, titled “Vinci Da”.

The name Vinci Da has created an intrigue in people’s minds and they want to know what inspired director Srijit Mukherji to allot such a name to his film. As he is also the co-writer along with lead cast Rudranil Ghosh, the intention will become clear once the official trailer is viewed which has been released by SVF today.

It starts with a simple man (Rudranil Ghosh) who loves art and claims that “art is science and science is art”. As he is such an ardent fan of Leonardo Da Vinci, he is given the title of “Vinci Da” by his peers. However, as the trailer progresses, we see that it’s not just his story but another man’s, who comes and turns his life upside down. This man, Mr Adi Bose (Ritwick Chakraborty), who refers himself as a “serial lawyer” likes to take justice in his own hands. They become partners in crime unknowingly because Vinci Da has no idea what he has put his foot into. Series of mysterious incidents occur and incur dire consequences which form the crux of the film. The trailer ends with a young boy (Riddhi Sen) killing a person with a bat while a woman in the background breaks down in tears.

Bewildered by the trailer of Vinci Da? Srijit Mukherji knows how to position his thrillers in an interesting way. The trailer was launched by the cast and crew (namely, Srijit Mukherji, Anupam Roy, Rudranil Ghosh, Ritwick Chakraborty, Sohini Sarkar, Anirban Bhattacharya, Riddhi Sen and others) in the presence of media at Perfect Place in Town, a petite café in Kolkata.

Vinci Da, starring Rudranil Ghosh, Ritwick Chakraborty, Sohini Sarkar, Anirban Bhattacharya, Riddhi Sen, Bharat Kaul and others is scheduled to release on 12th April, 2019. It’s the story of Vinci Da, an obsessed make-up artiste who is struggling to make his own place in the industry completely on his own talent and capabilities. Although his father was a renowned make-up artiste, he somehow failed to make his mark and got no chance anywhere even though he was highly talented. On top of it, his straightforwardness and arrogance resulted into him insulting three big personalities of industry which made the situation worse. When his life was going haywire, Adi Bose entered his life.

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Ek Je Chhilo Raja’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. hoichoi also added audio streaming section from April 2018. (The hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)