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Sunidhi Chauhan lends her voice for SVF Music’s new single “Dugga Dugga” to welcome Maa Durga!

Oct 22, 2020

Kolkata, 22^nd October 2020:  The arrival of Maa Durga has always been an indication of everything positive and auspicious while the celebration transcends discrimination, cultures and time itself. And what can be better, to welcome Maa Durga, than a festive song itself! This puja, SVF Music, for the first time ever, collaborated with the singing powerhouse Sunidhi Chauhan to gift another brand-new puja song ‘Dugga Dugga’ to the audience. Composed by the very talented duo Kaushik-Guddu and written by Indranil Das, ‘Dugga Dugga’ song is now streaming on SVF YouTube page.

This year any festival is not like every year due to the unprecedented pandemic situation that we all are stuck in. But however, the indomitable spirit of Durga Puja festival combined with Sunidhi’s lively performance in ‘Dugga Dugga’ is here to drive away all negativity of the season, which we all to forget & move forward. Simplicity of the style in which it has been shot, the music video features the phenomenal Sunidhi Chauhan herself. It will take the audience down the memory lane to the times when social distancing was not a mandatory thing for one’s own safety, when people stood for hours in the barricades in groups, thronged pandals, mingled with each other without any hesitation- A video that will touch the nostalgic chord of one’s heart. The music video accompanied with Sunidhi Chauhan’s soulful voice will undoubtedly serve as an instant mood-uplifter for all the Bengalis who eagerly wait year-long for the arrival of Maa Durga.

Excited to have collaborated with SVF Music for the first time, Sunidhi Chauhan said, “As soon as I heard the composition, I felt this song is going to be the perfect Durga Puja melody! I just love the energy in track that will undoubtedly give you the happy vibe of the festive season. I think Kaushik and Guddu have done a fantastic job on the song and my best wishes are with them. Alongside being a dance track, it is a beautiful composition and I totally enjoyed singing this song. This is my first association with SVF Music and I must say that whatever little dealing I had with them was absolutely wonderful. It’s appreciable that SVF is open to new ideas and I think that matters a lot for musicians and artists because they need that creative space to do what they want to. I wish SVF good luck for their other ventures as well.  I want to wish all the people a very happy time in Puja. We have been through a lot this year; I hope this puja brings a lot more strength and patience to sail through these difficult times. Listen to the song ‘Dugga Dugga’ and I hope you will have a good time listening to it. 

Watch the music video here: bit.ly/DuggaDuggabySunidhi_SVF

ABOUT SVF Music:

SVF Music has the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!