Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Sunidhi Chauhan lends her voice for SVF Music’s new single “Dugga Dugga” to welcome Maa Durga!

Kolkata, 22^nd October 2020:  The arrival of Maa Durga has always been an indication of everything positive and auspicious while the celebration transcends discrimination, cultures and time itself. And what can be better, to welcome Maa Durga, than a festive song itself! This puja, SVF Music, for the first time ever, collaborated with the singing powerhouse Sunidhi Chauhan to gift another brand-new puja song ‘Dugga Dugga’ to the audience. Composed by the very talented duo Kaushik-Guddu and written by Indranil Das, ‘Dugga Dugga’ song is now streaming on SVF YouTube page.

This year any festival is not like every year due to the unprecedented pandemic situation that we all are stuck in. But however, the indomitable spirit of Durga Puja festival combined with Sunidhi’s lively performance in ‘Dugga Dugga’ is here to drive away all negativity of the season, which we all to forget & move forward. Simplicity of the style in which it has been shot, the music video features the phenomenal Sunidhi Chauhan herself. It will take the audience down the memory lane to the times when social distancing was not a mandatory thing for one’s own safety, when people stood for hours in the barricades in groups, thronged pandals, mingled with each other without any hesitation- A video that will touch the nostalgic chord of one’s heart. The music video accompanied with Sunidhi Chauhan’s soulful voice will undoubtedly serve as an instant mood-uplifter for all the Bengalis who eagerly wait year-long for the arrival of Maa Durga.

Excited to have collaborated with SVF Music for the first time, Sunidhi Chauhan said, “As soon as I heard the composition, I felt this song is going to be the perfect Durga Puja melody! I just love the energy in track that will undoubtedly give you the happy vibe of the festive season. I think Kaushik and Guddu have done a fantastic job on the song and my best wishes are with them. Alongside being a dance track, it is a beautiful composition and I totally enjoyed singing this song. This is my first association with SVF Music and I must say that whatever little dealing I had with them was absolutely wonderful. It’s appreciable that SVF is open to new ideas and I think that matters a lot for musicians and artists because they need that creative space to do what they want to. I wish SVF good luck for their other ventures as well.  I want to wish all the people a very happy time in Puja. We have been through a lot this year; I hope this puja brings a lot more strength and patience to sail through these difficult times. Listen to the song ‘Dugga Dugga’ and I hope you will have a good time listening to it. 

Watch the music video here: bit.ly/DuggaDuggabySunidhi_SVF

ABOUT SVF Music:

SVF Music has the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!