Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Sangeet Bangla, the undisputed pioneer television channel in Bengali Music & Entertainment, gets REBRANDED!

Kolkata, August 16 2021: Pioneer Bengali music channel- Sangeet Bangla re brands itself with a set of new shows and a fresh packaging to give the GenY & GenZ  the exciting dose of Tollywood’s best trending content. It aims to rebound and reconnect with audiences old and new, while staying super relevant with the changing times! The strategy strives to make the brand evolve for better, without disconnecting itself from the roots of its original core values.

The new Sangeet Bangla packaging is all colourful, flashy, vibrant and in reflection of a richer narrative. The fresh line-up of programming consists of a mix of new and old shows which has been designed to keep in pace with the ever-evolving consumption habits of the audience. The programme library now includes new engaging shows like SB Viral Hits, Gitanjalit, SB Bhoktigeeti, SB Stories, SB Lyrical SB Bondona alongside the existing set of popular shows like Tumi Je Amar, SB Superhitz, Howrah Bridge etc. In spite of being a 24-hour music channel, Sangeet Bangla promises to provide a wholesome package of entertainment to the audiences.

Sangeet Bangla has proudly launched the new logo yesterday along with an official anthem ‘Hullor Hoyejak’, sung by the very popular Nakash Aziz, marking its journey towards a new beginning. The much-awaited new programming set will start getting telecasted on the channel from today. Besides, an exclusive breakthrough of ‘O Mon Re’, SVF Music’s newly launched music video featuring Tollywood’s most wanted pair- Yash and Madhumita, was telecasted on the channel yesterday.

However, there’s more in the store!

Sangeet Bangla now comes under the umbrella of SVF family, the house that has been incessantly redefining the Bengali entertainment space for the last 25 years, thereby embarking on a journey of values that SVF carries.

This new logo of Sangeet Bangla is a take on the combination of a musical instrument as well as the Bengali alphabet of the number ‘1’. It is also a throwback to Sangeet Bangla’s earlier logo as well as a take on its evolution as the premium Bengali Music Channel, both the mnemonic and the color scheme is a tribute to what the brand has been and provides a glorious insight to what it shall be. Alongside the logo, “Hullor Hoyejak” explicitly echoes the vibrant, and exciting journey of reinventing the brand personality

‘Hullor’, the new tagline, is nothing but a suggestion to cherishing the musical memories- both old and new, with a varied set of new programme packages. The swanky new look combined with new programming promises engagement to a level like never before! However, even with a new, vibrant look and feel, it will not only reach out to our younger audiences but also continue to cater to all the moods and wishes of the existing fan base. The core value of offering remains: unlimited music and entertainment with loads of excitement & ‘Hullor’.

Mahendra Soni, Co-founder and director of SVF, said, “Sangeet Bangla has been the #1 Bengali satellite channel since inception. It has normalized Bengali commercial music in every household, served people with different entertainment shows, industry sneak peek and much more! But with time, the music landscape in Bengal has also changed. The main aim of the rebranding is to match the musical demands of the youth as well as the elderly. The idea is to hit the nostalgic chords and a flavour of new packaging of Bengali music with separate slots of oldies, new age music, devotional music and lyrical videos.”

With this new avatar, Sangeet Bangla will continue to manifest itself as the ultimate destination of Bengali music and entertainment. From Anupam Roy to Arijit Singh to Jeet Ganguli, Sangeet Bangla will continue to deliver the best of the best music from showbiz and beyond for its patrons.

The new logo of Sangeet Bangla :

About Sangeet Bangla:

Sangeet Bangla holds the unwavering position as the no.1 TV channel solely dedicated to Bengali music. From break-free compilations to karaoke and retro to romantic, Sangeet Bangla offers a variety of shows showcasing different genres of music and moods serving an audience of all age groups. The widespread catalogue of superhit songs begin from SB Morning Hits, SB Superhitz, SB Hit Machine, till it eventually reaches Karaoke Film Hitz! From handpicked playlists to songs on request from the audience, Sangeet Bangla is the only place to tune in to.