Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Rajat Kapoor launches the First Song of his Debut Bengali Series for hoichoi – Shobdo Jobdo

Kolkata, 18th February 2020 – Veteran actor Rajat Kapoor leaves his footprint behind in the Bengali film industry by starring in the lead role in Shobdo Jobdo – an upcoming thriller series by hoichoi which also marks his debut in a Bengali web series.

Helmed by Sourav Chakraborty, who has earlier delivered hits like Cartoon, Japani Toy and Dhanbad Blues, delivers yet another promising show whose Trailer has already made a great noise in the market.

The first song of Shobdo Jobdo, “Boka Pahar”, was launched today in a lavish press conference held in the vibrant office of hoichoi in the presence of the lead cast, namely, Rajat Kapoor, Paayel Sarkar, Mumtaz Sorcar, Subrat Dutta and other cast members – Kankana Chakraborty, Saloni Pandey, Kaushik Roy and Director Sourav Chakraborty himself.

Slated to stream from 21st February, Shobdo Jobdo starts off with Sougata (Rajat Kapoor) who is a well-known thriller writer of our times.  His meteoric rise began while living in Los Angeles, with the publication of his first book ‘After Death’. It is a rare feat for a Bengali writer, writing in English in the US. After one and a half year, his next book ‘Death Case’ is released. Besides becoming an instant bestseller, a Production House of Bollywood has purchased the film rights by paying five times the royalty earned by Sougata. After this, it didn’t take long for a slim, 43 something Sougata to emerge as a popular Page 3 material. Sougata’s family comprises of his wife Aditi (Paayel Sarkar) and their daughter, Raka.

Sougata has come to Kolkata on vacation with his family. But a series of strange incidents disrupt his plans. A mysterious girl who calls herself Sulagna (Mumtaz Sorcar) keeps appearing in front him claiming that she knows which are the parts of the two novels written by Sougata were inspired by
true events in his life. What disruption will this statement cause in Sougata’s life?

Watch the full song here: bit.ly/BokaPahar_SJ

Relive the Trailer here: bit.ly/ShobdoJobdo_Trailer

About hoichoi:

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability and English subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Fire TV, Android TV, Apple TV, Chromecast and Roku.

Founded in 2017, it is SVF New Media’s maiden venture. hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.

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