Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Everything is fair in love & entertainment!

SVF’s upcoming Valentine’s Day release Love Aaj Kal Porshu launched its Trailer today

Kolkata, 1st February 2020 – The official Trailer of Pratim D Gupta’s much awaited first venture with SVF – Love Aaj Kal Porshu – has been launched in a lavish event with the lead cast & crew in the presence of media professionals in the posh Soul Sky Lounge, in Kolkata.

The event was headlined by acclaimed singer Nikhita Gandhi and Dev Arijit singing their hit romantic number ‘Shune Ne’ which was trending on #2 on YouTube India and is the fastest 1M+ song of this year. This was followed by the introduction of the ‘Wonder Couple’ of 2020 – Arjun Chakraborty & Madhumita Sarcar, as they swoon to the track in a beautiful candle-lit ambience to set the mood for the evening. Finally, the other lead cast member Paoli Dam walks in to interrupt the charade, claiming that everything is not what it seems, and more is to be revealed in the Trailer. 

The Trailer of Love Aaj Kal Porshu throws in more light to the story of 3 couples – all essayed by Arjun and Madhumita and how the entry of Paoli changes their lives. Other prominent actors who play crucial roles are Anindita Bose, Anirban Chakrabarti and Abhijit Guha.

Excited about his new release, director Pratim D Gupta said, “Three Stories. Two Souls. One Emotion. Love Aaj Kal Porshu will serve the perfect concoction to celebrate Valentine’s Day!”

What if you fall in love with a stranger you have met before? Love Aaj Kal Porshu is the timeless journey of discovering and rediscovering love – the emotion that connects two people today, tomorrow & forever.

Paradise is a luxurious hotel amidst a bustling city, managed by visionary and ambitious entrepreneur – Kalki (Paoli Dam) along with her team – Leena (Anindita Bose), Ganesh (Anirban Chakrabarti) and Botuk (Abhijit Guha).

When Abhishek-Tapsee, Abhiroop-Tripti and Abhijit-Trina (Arjun Chakraborty-Madhumita Sarcar) step into Paradise hotel, it leads to a mysterious yet unique and unforgettable saga of love.

The film is scheduled to release on 14th February 2020.

Watch the full Trailer here: bit.ly/LAKP_Trailer

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Ek Je Chhilo Raja’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)

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