Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

New flavour for the season as Anupam Roy launches Dance-Pop number for Pujo 2019

Rain and Love form the crux of “Brishti Theme Gele”

Kolkata, 17th September 2019 – SVF Music and Anupam Roy keep alive their successful partnership by churning yet another popular single titled “Brishti Theme Gele” right before the Durga Puja season. The song celebrates the essence of love at first sight. The music video has been shot in Mumbai with a fresh cast Lalit Chowdhury and Ananya Sengupta. Anupam Roy again breaks his style to gift his fans a song which is fresh in its own way. He has sung, produced and penned the lyrics of the track.

Essentially, Brishti Theme Gele is a love song coupled with a dance-pop vibe. Rain plays an important character. It deals with love at first sight but then how you manage to keep that love flowing and alive while moving on with your daily chores.

Thrilled about collaborating with SVF Music yet again, Anupam Roy quoted – “To all my listeners out there, Brishti Theme Gele is a fresh new single by SVF Music, which will make you fall for it. I would request everyone out there to support and stand for original independent music and give this song a listen! It will positively make your Puja more special.”

The song starts with a petite girl (Ananya Sengupta) who works in a café in Mumbai, who seems exhausted with her job and looks longingly at the happy couples while serving coffee to them. Her solitude is noticed by Anupam Roy, who appears in the music video as a bystander. Then the entry of two guys is shown, one of whom (Lalit Chowdhury) immediately connects with the girl. The attraction seems inevitable which is sketched by Anupam Roy who notices the chemistry and hopes they start a relationship. His wish gets fulfilled as they do start a beautiful romance in the rain, rain plays a major role in bringing them together. Eventually its showcased how their daily work could come in between their love and how they must adjust and balance their lifestyles to be happily together.

Enjoy the peppy number here: bit.ly/BrishtiThemeGele

ABOUT SVF Music:

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!