Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Home » Press & News » Press Releases » Launch of the hit single – ‘PATAKA’ with a Bang!

SVF

SVF

Launch of the hit single – ‘PATAKA’ with a Bang!

Apr 30, 2018
SVF Music launches Nusraat Faria’s debut music video ‘Pataka’

Kolkata, 25^th April 2018 – SVF Music, the largest music label in Eastern India and a platform that is known to collaborate with various national and international artistes , launches ‘Pataka’, the debut single of Bangladeshi sensation Nusraat Faria. The song is sung by her and she is also featured in the music video.

Nusraat Faria, who is known to have acted in several Bengali films, also pursued her passion in singing while continuing with her profession in acting and modelling. While channeling her passion into reality, she came up with her debut single ‘Pataka’. The music video is a peppy number which shows Faria sizzling to the beat of the music, telling women how to deal with a heartbreak. The catchy dance beats have been choreographed by the much acclaimed choreographer Baba Yadav.

Nusraat Faria performed the song at a launch event organised by SVF at Level Seven, followed by a press conference where she talked about her experience and excitement behind her first single.

Ecstatic about the release of her maiden single Nusraat Faria exclaims – “Although singing is my passion, I was never professionally trained in it as I came from a conservative background. ‘Pataka’ is my message to every other women who is nursing a broken heart. The revenue from my song will be contributed towards the education of children.”

Mahendra Soni, Co-Founder and Director , SVF says – “SVF Music has always endeavoured to bring unique and engaging content to entertain its audience and incorporate artistes from across the globe. ‘Pataka’ will get everyone to groove to it’s tune.”

‘Pataka’, sung by and featuring Nusraat Faria and produced by SVF Music, releases on 26^th April 2018.

ABOUT SVF MUSIC:

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views, and counting!