Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Josh collaborates with SVF in a strategic alliance to amplify the content creation ecosystem of Bengali language market

• Kolkata witnesses the Grand launch of Josh Bangla, in association with SVF, to discover new talents and encourage the existing local creators with content creation capabilities.
• The partnership intends to create quality content which will in turn enable these creators with wider distribution.

Kolkata, 26 October 2021:  India’s fastest growing and most-engaged short-video app, Josh, inks strategic partnership with Eastern India’s pioneer entertainment conglomerate, SVF.  This collaboration between the two dynamic content-generating platforms will pave way for the creation of a colossal amount of innovative and entertaining short videos from Bengal influencers and celebrities on the Josh app.

The partnership is a judicious fit, leveraging the two content-generating powerhouses’ potency across two major objectives – Josh bringing forth its extraordinary platform for the local creators in the Eastern Indian diaspora and SVF smoothing the way to enable the production of more regional content by the talents of Bengal. The collaboration is built with the aim of bringing together creators from Bengal and providing them with the most advanced tools and video creating features available on the Josh app. With this remarkable association, Josh and SVF envision to take Bengali language content to newer heights by empowering regional creators with the right platform to create innovative and engaging content that strikes the right chords among the Bengali audience. 

For the furtherance of this intent, SVF will additionally extend its vast Bengali music library of SVF Music ranging from Bengali blockbuster movies, web series to superhit singles from popular artists both from India and Bangladesh. This wide range of songs from diverse genres will be accessible to 115+ million userbase of Josh from all the corners of the country.

For celebrating this visionary partnership, both Josh and SVF came together on the eve of 25^th October, at a reputed luxury hotel in Kolkata to officially announce the partnerships and kickstart the launch campaign of #JoshETumioSuperstar in the presence of media, top influencers and celebrities of Bengal. The event witnessed Vishnu Mohta, Co-Founder, hoichoi and the Executive Director, SVF and Sunder Venketraman, Head-Creator and Content Ecosystem, Josh along with Samir Vora, Chief Marketing Officer of VerSe Innovation coming together to address the eminent guests and announce Josh Bangla. The occasion was a fun filled one with innovative and entertaining content creators celebrating the teaming up of SVF and Josh.

Speaking about the Association, Mahendra Soni, Co-Founder & Director of SVF and Co-Founder of hoichoi said, “We believe that Short format Video content is the next big thing and Josh-the fastest growing short content video app has the potential to serve as a dominant platform for the local creators here to showcase their talent. We at SVF, are equally delighted to have this avant-garde partnership that will not only enhance the scope of content innovation but also recognize the local talents, thereby   supporting the overall growth of the industry”. He further added, “The SVF-Josh tie-up is all poised to make Bengali music library available to all creators across the Country, opening up the paradigm beyond mainstream content visibility.”

Vishnu Mohta, Co-Founder, hoichoi and the Executive Director, SVF, while talking about the collaboration highlighted, “The coming together of SVF and Josh is going to set the market for more such collaboration that will enhance the content creation market of Eastern India.  Josh and SVF, with the similar intention to create a wider content building ambiance in Bengal, is certain that this partnership will enable a lot of talents to create short format content in their regional language with advanced and easy to use video making features.”

On the occasion of the launch of Josh Bangla, Sunder Venketraman, Head-Creator and Content Ecosystem, Josh and Samir Vora, Chief Marketing Officer, VerSe Innovation said, “SVF Entertainment is a leader in the Eastern Indian content space and we, at Josh are very excited to have brought this partnership to life that will revolutionise the space of content creation in Bengali language. At Josh, we have always worked towards encouraging and empowering local language content and creators and this collaboration is a huge step towards leveraging the power of short format videos to create authentic and exciting Bengali content. We believe that our app will prove to be the perfect destination for budding Bengali creators to share their talent across audiences– bringing visibility to themselves and the plethora of invigorating content that Eastern India has to offer.”

About SVF

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. 
SVF has successfully produced over 145+ films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’, ‘Gumnaami’, ‘Dracula Sir, ‘Ghawre Baire Aaj’ to name a few.

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.

About Josh

Josh is a made-in-India, short-video app launched in August 2020 by VerSe Innovation. It represents a confluence of India’s top 1000+ best creators, 20000 strong managed community of creators, the 10 biggest music labels, 15+ million UGC creators, best in class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play store with 100 million+ downloads. Josh is currently the fastest growing and most engaged short-video app in India with 115+ million MAUs (Monthly Active Users) and 56+ million DAUs (Daily Active Users).