Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Jawlphoring 2.0 is here! Anupam Roy recreates his popular composition ‘Jawlphoring’ as a part of ‘Prem Tame’ album.

Kolkata, 23rd January 2021: Jawlphoring 2.0 is like a breath in the fresh air.  Anupam Roy, one of the most famous and adored Bengali composers, lyricists and singers, is back recreating one of his most loved composition ‘Jawlphoring’ in Prem Tame, Anindya Chatterjee’s upcoming romantic comedy. Sung by Anupam Roy himself, Jawlphoring 2.0 is more soothing and pleasant that is bound to bring back the happy musical memories of the last decade. 

The new version has been devised and used in a similar premise but with a much youthful approach.  Even though the recreated version doesn’t undergo massive change in lyrics or chord, the setting and the feel of the song serves something different on plate. The music video will be seen to feature Anupam Roy himself performing with his band in a college fest. While shooting this song, a huge crowd gathered on the floor to watch Anupam Roy performing. The song is romantic and homely, and thousands of students in the fest are seen clearly enjoying it. It’s certainly a beautiful song, merging the imagery of the collective Bengali conscious with genuine feeling. Promising to be one of the hit songs of Prem Tame album, the recreated version has released today.

Positive and Excited about recreating Jawlphoring, Anupam Roy, said, ‘ Jawlphoring is supposed to be light-hearted and intimate.  It is a very special composition of mine and there are tons of memories attached to the song. Recreating Jawlphoring with the same feel but in a different approach was exciting for me. Plus, the entire band performance on stage with thousands of students tapping their feet on the tune was a delightful sight. I was overwhelmed to see the response of the song on the very day of shooting. I always believed that good music never has an expiry date. An 8-year-old song still being relived with the same energy by thousands of audiences, turned my belief stronger. I hope Jawlphoring 2.0 remains equally lovable amongst listeners like the original version. “

The beautiful composition can be heard here: http://bit.ly/JawlPhoring_PremTame  

About SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 135 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’, ‘Gumnaami’, ‘Dwitiyo Purush’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’, ‘Love Aaj Kal Porshu’, Professor Shanku O El Dorado’, ‘Ghawre Bairey Aaj’ to name a few.

SVF stepped into the digital world with hoichoi, the one-stop online destination for Bengali entertainment – a video streaming platform with over 500 Movies and Original Web Series, Original Films, Shorts and Documentaries for the global Bengali diaspora.