Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Director Anindya Chatterjee and the young cast of “Prem Tame” share their experience at the star-studded press event of the film

Kolkata, 21st January,2021: Centering around a not so typical college love story, ‘Prem Tame’ is an upcoming directorial venture by Anindya Chattopadhyay that features industry’s three fresh faces- Susmita, Sweta and Soumya. At a press conference held today, the entire cast and director of ‘Prem Tame’ shared their experience of working in the film, describing their challenges, journey and expectations related to the project. The press conference started on a high note with the director giving insight on his vision and execution of the film followed by Soumya, Sweta and Susmita introducing their respective characters that they played. Packed with various elements of romance and drama, Prem Tame stands out to be an exceptional project as not only does it introduces three new faces in the lead but also is SVF’s first release of 2021. Moreover, it is also the first time that Anindya Chattopadhyay has associated with SVF for a film.

Excited about the release of his film, Anindya Chattopadhyay, director of Prem Tame, said “There are perks of working with freshers. They are enthusiastic and keen to learning. The energy that Soumya, Sweta and Susmita brought on set was unmatchable and, in a way, kept us going. That is the reason I like working with fresh young talents. Moreover, they could do justice to the characters and I am quite happy with the result. Besides, we had lots of fun on the set. Although there were challenges, it was a pleasant experience. Prem Tame is essentially one of those films that will help one reminisce their college days- the different phases of love, romance, friendship, confusion, problems and growing up. I am happy to return to silver screen with Prem Tame as this project has been very special to me since the very beginning. “

Soumya, Susmita and Sweta on the other hand feel short on words to express their excitement of working in first film with Anindya Chattopadhyay. “First projects are always special and memorable. I can’t thank Anindya Chattopadhyay enough for giving me this golden opportunity to play a part in Prem Tame.” is what all the debutants had to say when asked about their first film.

“Prem Tame” is a story of a revolution: within a young heart, inside a home, and in society. The story revolves around Pablo, a dreamy eyed college goer, who was suspended from college because of an incident. He then sets on a journey of finding himself. In this journey, he even meets a girl and how he falls for unconditional love. Soumya Mukherjee is seen to play the role of Pablo, while Susmita and Sweta are playing the characters of Raji and Arshi respectively- the two girls who get involved with Pablo in the film. The trailer and the songs of the film, released earlier, have already grabbed overwhelming attention from people.  Releasing on 12th February, Prem Tame promises to be the perfect Valentine’s day watch that keeps the potential to ignite the spark of romance amongst audience.

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 135 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)