Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Javed Ali and Nikhita Gandhi bring a fusion of Rajasthani & Bengali music

Kolkata, 6th August 2019 – The composer of the first episode of Oriplast Originals, Subhadeep Mitra, is back with another track for its 6th episode which started streaming today on SVF Music. The song, titled Eh Shomoy, has been extraordinarily sung by Javed Ali and Nikhita Gandhi. They make a fantastic vocal pair due to the gentle voice of Javed Ali and the husky tone of Nikhita Gandhi creating a soothing tonality of the song.

Eh Shomoy is a fusion of Rajasthani Folk, Indian Classical and Pop Music. Learning about the ragas can take a lifetime and the dominant notes of the Raga define the mood. This song has some touch of Raag Desh. This Raag when heard in the late evening, sets up a different mood during this monsoon season. The instruments rendered are Ghatam, which is an ancient percussion mostly used in South India and Esraj, a string instrument with its origins in Afghanistan therefore, maintaining the authenticity of Indian Classical Music along with modern instrumentation.

Thrilled to be associated with SVF Music, and Oriplast Originals, Javed Ali said, “It’s always a pleasure to sing Bengali songs but this one will be close to my heart. The authentic mix of Rajasthan and Bengal in the form of folk, classical and pop will be loved by all! Thank you SVF Music for creating a content like Oriplast Originals.”

Nikhita Gandhi exclaimed, “I’m so happy to be part of Oriplast Originals and to be one of the first few who get to introduce this fresh concept to the listeners of Bengal. I’m proud to be a born and bred Kolkata-r meye and know for a fact that our Bangla audience will absolutely love to hear what Oriplast Originals has to offer!”

Subhadeep Mitra, about his 2nd composition for Oriplast Originals added, “This song belongs to that special corner of my heart. 20 years later if someone comes up to me asking me to show him my favourite song from my archive, I will play him this song! I have my heart and soul in this song. I present my composition Eh Shomoy. This is a fusion between Rajasthani Folk, some touch of Raag Desh & contemporary Pop music. Javed Ali and Nikhita Gandhi have sung this song as soulfully as one can think of! I am grateful and thankful to the whole team who has worked and made it sound good.”

Spearheaded by SVF and Ori-Plast Limited, Oriplast Originals is the biggest Bengali music collaboration with 16 artistes from all over India along with 7 composers. These two leading companies, in their own sectors, have joined hands to create Bengal’s first branded original content bringing forth 10 songs in Season 1 to pipe hot music into our playlists.

Oriplast Originals boasts of big names in their repertoire like Papon, Shaan, Sona Mohapatra, Anupam Roy, Javed Ali, Ash King, Akriti Kakar, Shalmali Kholgade, Nikhita Gandhi, Bhoomi Trivedi, Dev Negi and others among singers and Arko Pravo Mukherjee, Subhadeep Mitra, Anupam Roy among composers. Visualised in studio format, the songs keep Bengali music in the foreground and, also derives inspiration from other parts of lndia like Assam, Odisha, Himachal Pradesh and Rajasthan.

The first season is streaming now on SVF Music.

ABOUT SVF MUSIC:

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!

ABOUT ORI-PLAST LIMITED:

Ori-Plast Limited is over a five-decade old national enterprise, a pioneer and leader in PVC & PE Pipes, fittings and allied items. Ori-Plast has been fulfilling its vision of “Life lines… not just Pipe Lines”. For the last 50 years, Ori-Plast has kept its promise of superior quality and providing complete piping solutions to millions of homes, industries and farmers and has set its mission to keep doing so in the future. Oriplast Originals is a unique initiative and its first foray into the music category.