Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Are you ready for more hoichoi?

Kolkata, August 3rd, 2019: It’s time to go on a ride to have a look at what’s brewing! hoichoi is always eager to shower the best of the shows, films (either original or acquired) on their audience and right before Durga Puja, they revealed their content line up.

Swastika Mukherjee, the powerhouse, has recently wrapped up her next project with hoichoi titled The Stoneman Diaries. The series has her in the lead along with Rajatava Dutta. It’s a thriller about the stone-man murders taking place in late 80s around Calcutta. hoichoi brings the story from a different point of view, showcasing why someone would resort to mass killing. Having two strong actors like Swastika and Rajatava on board, this show will be worth a watch! (Tentative streaming month – August)

Next in line comes Kamini, starring Barkha Bisht in and as Kamini. The actress will be returning to the Bengali screens after a long hiatus and this also marks her first Bengali web series and a debut on hoichoi. If one keeps an eye on her Instagram profile, she has been posting beautiful pictures from the shoot locations. Barkha is jubilant to be a part of this journey with hoichoi, as they keep delivering top-notch and exhilarating content for the viewers. The series also stars Saurav Das, Apratim Chatterjee and Trina Saha. (Tentative streaming month – September)

For the Durga Puja delight, here are two treats from hoichoi – there’s Flora Saini who will be sizzling your screen. Yes, as you already know, hoichoi has a new Boudi on board – this time to be played by Flora Saini in Dupur Thakurpo Phul Toss. The character of Phulwa Boudi is challenging and demanding, so Flora is ecstatic to bring it to life. Flora, who has never worked on a Bengali project before, is grateful to hoichoi that she can star in a Bengali content for the first time! Then there’s Parbo Ek (tentative title) is a Durga Puja story about a family reunion, one unwanted guest, two dead bodies and a whole lot of mystery. hoichoi leaves it till here with the promise of a big female lead which surely gets our adrenaline level high. (Tentative streaming month – October)

Ishaa M Saha is on a high with the success of Durgeshgorer Guptodhon. Brace yourselves – because it’s Durgeshgorer Guptodhon getting a World Digital Premiere on hoichoi on the 1st of September! The Bengali film which has Abir Chatterjee, Arjun Chakrabarty and Ishaa in lead roles, directed by Dhrubo Banerjee, has made a significant mark in the Bengali Film Industry and given hoichoi never let go of big films, they had to premiere it first! Ishaa will also be returning with Japani Doll, the Season 2 of her acclaimed web series Japani Toy. On-screen favourites, Rajdeep Gupta and Ishaa are back to play the mismatched couple who end up getting married after all but Rajdeep’s character Joy Banerjee could not let go of his quirky business ideas. This time he has started an online website to sell sex dolls! Will this business prove to be fruitful for Joy? Rajdeep and Ishaa had a fantastic time shooting together, and their chemistry is to look out for! (Tentative streaming month – August)

To add more light in your already lit world of hoichoi, Hello Season 3 will be streaming during Diwali. Fans of Hello cannot wait to see Raima Sen and Priyanka Sarkar get together and declare their love for each other…will it be possible in this season? These ladies are exhilarated to start shooting from September while we eagerly wait to see them on screen and work their magic. (Tentative streaming month – November)

As we reach towards the last month of the year, two magnum opuses await us! Byomkesh Season 5, not the other Byomkesh, the one you love… Anirban Bhattacharya. The rock-star of an actor will put on his “Satyanweshi” glasses once again to solve the case of “Khuji Khuji Nari” (The Will That Vanished). There’s also Devdas. We think the name says it all. The bigger deal is that – it’s Debaloy Bhattacharya directing it! After Charitraheen, Debaloy will do a modern retelling of another Sarat Chandra Chattopadhyay period novel. However, Devdas has a twist as it involves a murder mystery. (Tentative streaming month – December)

Is there a storm coming? No, there’s hoichoi coming with a lot more hoichoi your way! Stay tuned!

About hoichoi:

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability and English subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Fire TV, Android TV, Apple TV, Chromecast and Roku.

Founded in 2017, it is SVF New Media’s maiden venture. hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.