Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Hoichoi’s Biggest Musical Thriller dropped its TRAILER

Kolkata, June 18th 2018 – Shei Je Holud Pakhi, a Hoichoi Original Web Series, starring eminent actor – Saswata Chatterjee and popular actress – Tridha Choudhury dropped its much awaited trailer today. Tridha is back in the Bengali Entertainment Industry after a hiatus as she was busy doing projects in Mumbai.

Hoichoi has recently completed 8 months since its inception, and has kept its promise to deliver Original web series, shorts and films every month. Shei Je Holud Pakhi is one of their most ambitious projects and aims to connect music with thrill in a unique way. It is directed by Anirban Mallik, who has previously directed two of Hoichoi’s other web series Hello (Starring Raima  Sen, Priyanka Sarkar, Joy Sengupta) and Eken Babu (Starring Anirban Chakravarthi).

The trailer of Shei Je Holud Pakhi shows a story like no other, which slowly unravels itself. It starts with Shom (Saswata Chatterjee), a police officer who has lost his daughter, Mitil, 5 years ago. He is trying to connect to his daughter through pop sensation and lead singer of Euthanasia, Vaidehi (Tridha Choudhury) by requesting her to sing one of Mitil’s songs. She promises Shom that her last song of the concert would be Mitil’s song but she does not keep her promise. She goes out for her regular drive after the concert, and an agitated Shom follows her only to see her car crash. The media gets involved and even Shom is accused for Vaidehi’s death. The mystery starts as all band members of Euthanasia are suspected even though it appears to be a case of reckless driving. An exasperating plot line develops as Shom with his right hand continue their investigation where they try to find the real Vaidehi through her music and songs.

Saswata Chatterjee, the lead actor of the series, went on to say: “Shei Je Holud Pakhi is an emotionally driven series, where the daughter has walked out on her father and how as a father, Shom becomes a broken man. Realizing his mistakes, he is willing to do anything to get her back and finally, accepts the fact that music connects them.”

The pop sensation Vaidehi, is being played by Tridha Choudhury, who exclaimed: “Vaidehi is a very complex character which I had to portray, even had to learn how to strum a guitar. So, overall, it was a fun experience for me!”

About Hoichoi:

Hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with new exclusive Original web series, films, shorts films every month and 500+ acquired movies. Recently, an audio-streaming feature was added which has a library of 1000+ Bengali songs. Founded in 2017, it is SVF New Media’s maiden venture. Hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.

Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of Hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled on Apple TV, Amazon Fire TV and Roku.