Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Hoichoi announces new web series titled “Charitraheen”

Directed by Debaloy Bhattacharya

Kolkata, June 20th 2018 – Hoichoi, the world’s largest digital Bengali entertainment content platform, announced yesterday that Debaloy Bhattacharya will be directing a new Original web series called ‘Charitraheen’.

Hoichoi has recently completed 6 months since its inception, and has promised to deliver Original web series, shorts and films every month. This project is much anticipated and will be streaming around July/August.

Debaloy Bhattacharya’s Charitraheen is a take on immorality and infidelity.  Set in the present time, the characters are portrayed to be characterless. As we keep guessing and judging, this series aim to take the viewers to a plane beyond all judgement.

The main cast were revealed in an interesting way, as director Debaloy Bhattacharya presented each member by flipping the pages of a book and revealing their “look” in the series. Naina Ganguly is introduced in front of the media, who will be working in the Bengali Industry for the first time and is known for her work in Bollywood. Rest of the cast includes well-known actors Gourab Chatterjee, Saurav Das and Saayoni Ghosh.

The dark tale of these few lost souls in a maze of love, lust, desire and betrayal are destined to be doomed. The journey traces these men and women as they try to come out clean. It is to see who finally gets nailed as ‘Charitraheen’ and what happens to the rest. It is an effort to categorise these characters in today’s light, to find them around us and to see ourselves in them. Down with morality and social conventions, long live suffering!

The story revolves around the couple Kiran/KIranmoyee (Naina Ganguly) and Harius/Haran (Gourab Chatterjee) and their complicated relationships with Satty/Satish (Saurav Das), Sabitri (Saayoni Ghosh) and others, who get involved in this quest for love that goes too far.

About Hoichoi:

Hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with new exclusive Original web series, films and shorts every month (documentaries will be introduced soon) and 500+ acquired movies. Hoichoi has also recently added audio streaming feature. Founded in 2017, it is SVF New Media’s maiden venture. Hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF. Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of Hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and accessible on Apple TV and Amazon Fire TV. It will be coming soon on Roku TV, as well.