Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi releases the Title Track of its first female detective franchise – Damayanti!

Kolkata, 12th October 2020: hoichoi, the leading Bengali OTT platform has released the title track of its upcoming detective-crime thriller series, Damayanti. Damayanti is hoichoi’s first female detective franchise, after successfully delivering many detective franchises like Byomkesh, Eken Babu, Goyenda Gogol among others. The series about a bright, young professor of History, Damayanti Dutta Gupta (essayed by the very talented Tuhina Das), who has a curious mind and a knack for solving mysteries. In this endeavor she is often aided by her husband Samaresh (starring Indrasish Ray) and his police friend, Siben Sen (starring Shoumo Banerjee).

Sung and penned by the versatile Bangladeshi singer Sharmin Sultana Sumi, the title track is upbeat and a good catch for the ears. The track is composed and directed by the popular Bangladeshi band named Chirkut. The music video features Damayanti, her characteristics, her strengths and what makes her the personality that will draw the audience to watch the series! Helmed by Aritra Sen and Rohan Ghose, the web series is slated for a release this Puja.

Based on Manoj Sen’s famous writing “Rohoshyo Shondhani Damayanti, Tuhina Das, who plays the role of Damayanti in the series is seen to solve crimes in the music video with her phenomenally sharp intuition and deductive skills. She is portrayed to be independent, smart and energetic who knows how to balance her personal and professional life. Damayanti’s character is enhanced with the progression of the music video and her actions compliment the beats of the song.  The energy of the title track combined with the intriguing visuals in the video is worthy of putting the audience on edge along with the arousal of thrill.

Excited about the introducing a female detective franchise and the release of its title track, Damayanti producer Paramabrata Chattopadhyay said: “hoichoi audience will get to experience and cherish the adventures of a never-seen-before inspiring and aspiring female detective. Over the period of time, Bengalis have witnessed the stories of many well-known male detectives including Feluda, Byomkesh and Kakababu, but now, seeing a woman solving crimes with her extraordinary intelligence will turn out to be exciting. The character of Damayanti possesses so much strength that people will remember her in the list of eminent Bengali detectives. The title track adds a prominent flavor to the entire series and has been beautifully composed and sung. Several elements have been deliberately shown in the video that reveals different and innate personality traits of Damayanti as a person and a sleuth. I hope the audience will like and engage themselves in listening to the new title track of Damayanti.”

Watch the full music video here: bit.ly/DamayantiTitleTrack

 About hoichoi:

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung Tizen and Roku.

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.