Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi releases the teaser and poster of upcoming Original Series ‘Mohomaya’, starring two powerhouse actresses – Swastika Mukherjee and Ananya Chatterjee

Kolkata, 4th March 2021: hoichoi surprised fans with the teaser release of their highly anticipated Original Series ‘Mohomaya’ followed by the poster reveal, today. The series features two of the biggest names in the industry – the versatile enigma Swastika Mukherjee and the National Award winner Ananya Chatterjee and also, introduces a young new face Bipul Patra as the co-lead.

The teaser, with its spellbinding soundtrack, instantly draws audiences into the story, leaving them with much anticipation. Throughout the little glimpses of Swastika, Ananya and Bipul, one tries to connect the dots of the story only to be consumed by its illusion.

Excited about her 6th project with hoichoi, Swastika Mukherjee said, “With every project, I want to give something different to my audiences. Mohomaya is one such project that I am very eager for people to watch. The beauty of releasing content on hoichoi is, it reaches a vast number of audiences from across the globe which for an artist is a big boon.”

Mohomaya is the first web series of Ananya Chatterjee, who exclaimed, “I was instantly drawn to the story from the moment I heard it. As an actor, it has been extremely fulfilling playing the part. From having done films and television, I am extremely thrilled to be trying my hands in the web-space with a series like Mohomaya that releases on a platform like hoichoi.”

Besides the story, screenplay, dialogues and lyrics, Sahana Dutta also turned Creative Director & Co-Producer for Mohomaya. She stated, “Mohomaya is a passion project that I’ve been working on for quite some time with my Production House, ‘Missing Screw’, and the co-producer of the show – Rohit Samanta. Having worked with hoichoi on earlier projects and to associate with them once again with my first production is very exciting. I am overwhelmed by the response the teaser has gotten so far, here’s hoping that the poster and the series gets even more love and appreciation.”

With Mohomaya, Director Kamaleswar Mukherjee will mark his digital debut, adding to which he said, “What better platform to begin this journey than hoichoi. I assure you audiences are going to love the story of Mohomaya, and more so, be stunned by the performances of Swastika, Ananya and even Bipul.”

Mohomaya is slated to stream on hoichoi from the 26th of March.

About hoichoi:  

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung Tizen and Roku. 

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.