Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi inks strategic partnership with Chingari App for a larger content promotion & distribution

Kolkata, 26th November 2020: hoichoi, the leading OTT platform for Bengali content, announced its collaboration with home-grown short video-sharing platform, Chingari. The collaboration is in the form of a marketing agreement featuring content from hoichoi on the ‘Made in India’ Chingari platform. Through this partnership, the Chingari consumers will have access to hoichoi’s popular and highly engaging content in the form of short video clips, dialogues and snippets from their most popular and upcoming shows.

Speaking about the association, Soumya Mukherjee, hoichoi’s Revenue and Strategy Head said, “Chingari users can now get a taste of hoichoi content on their platform. Combining efforts with another distribution platform will build a wider audience base and a powerful partnership as our content options are unlimited, when it comes to entertaining audiences globally. Hopefully, this vast array of exclusive content will be accessible to a large base of users through this association.”

Mr. Sumit Ghosh, Co-founder and CEO of Chingari App, said, “Providing our consumers with wholesome entertainment has always been the ultimate priority of the Chingari team. Both Chingari and hoichoi share the common goal of reaching out to the masses and strengthening our presence and this association is a step in that direction. From its very start, Chingari has been offering engaging short videos in Bangla on its platform and the incorporation of Hoichoi content will be an additional attraction for the 38-million-strong Chingari family. We are confident that the new content will receive immense love from our users.”

Mr Deepak Salvi, Co-founder and COO of Chingari App, said, “Chingari’s association with hoichoi is rather organic as both the platforms are committed to providing entertainment. We believe that hoichoi’s content, like ours, transcends the language barrier and strikes a chord with every viewer and thus, it is sure to engage every Chingari consumer. ” With a vast library of originals across genres that cater to all kinds of audiences, the content at hoichoi are a mix of thriller, drama, romance, youth drama, horror, comedy, amongst others. This collaboration will take both the platforms to newer heights.

About hoichoi:

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung Tizen and Roku.

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.