Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Festivities with the launch of “JAAGO UMA”

Kolkata, 19th May 2018 – SVF’s upcoming film, directed by Srijit Mukherji, Uma‘s most awaited song ‘Jaago Uma’ has arrived after much anticipation.

Jaago Uma is a mesmerising number we will hear from the dulcet tones of Rupankar Bagchi, the National Award winning singer. This song is an amalgamation of the previous 3 songs released by SVF, which portray the lives of the main characters which includes Himadri and estranged his wife, Menoka (Jisshu U Sengupta and Sayantika Banerjee respectively), their 8 year old daughter, Uma (Sara Sengupta), a once famous Film Director trying to find his way back and his ex-wife (Anjan Dutt and Gargi RoyChowdhury). It also shows rest of the characters – Rudranil Ghosh, Srabanti, Abhijit Guha, Partha Sen and Ambarish Bhattacharya doing their bit to “awaken Uma” (literal translation of the song name), which denotes evoking the Goddess Durga before her time of visit (usually in September/October). The song even has glimpses of the antagonists played by Anirban Bhattacharya and Bapul Surpriyo along with appearances by guest stars Raj Chakraborty, Arindam Sil, Debaloy Bhattacharya, RJ Mir and Kamaleswar Mukherjee.

A grand event was organised jointly by Siti Cable and SVF to launch Jaago Uma in Ballygunge Durga Bari in the presence of Rupankar Bagchi himself, Anupam Roy, Srijit Mukherji, Sayantika Banerjee, Srabanti, Anirban Bhattacharya, Somlata Acharyya, Neel Dutt, Surangana Bandopadhyay, Ujjaini Mukherjee, Sidhu, Pota among others. Durgabari at Ballygunge, Kolkata was decorated with the theme of Durga Puja for the occasion.

Listen to the song here: bit.ly/JaagoUma

The film is inspired from the true story of Evan Leversage, the Canadian boy suffering from cancer and for whom his village of St. George, Ontario came together to celebrate Christmas much ahead of the actual festival.

Excited about the release of the song, Srijit Mukherji, exclaimed – “Uma is slowly awakening as 1st June is fast nearing…Jaago Uma best describes the feel of the movie and awakens our soul. Rupankar once again weaves magic through his voice and Anupam (Roy), carries it forward with his magnificent composition.”

Uma, slated to release on 1st of June, has already been recognised by New York Indian Film Festival (NYIFF) 2018, London Indian Film Festival (LIFF) 2018, India Film Festival of Alberta (IFFA) 2018, Indian Film Festival of Melbourne (IFFM) 2018, Reelworld Film Festival Toronto 2018, Birmingham Indian Film Festival 2018 and Habitat Film Festival New Delhi 2018. The storyline is about a vibrant young girl named Uma who is fighting for her life, her helpless father striving hard to make his daughter’s dream come true of celebrating Durga Puja. How many hurdles and dangers would Himadri have to overcome to be able to bring a smile onto his daughter’s face?