Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Entertainment has a brand new address ~ SVF Moves To an Elegant New Kolkata Office ~

Kolkata, 16th June, 2017: SVF, Eastern India’s leading entertainment company, has moved to a brand new office at Acropolis on Rajdanga Main Road, Kolkata. The move marks a new journey for the group.

Shree Venkatesh Films has recently been renamed as ‘SVF’. “Our journey over the last 20 years has been a roller coaster ride. Starting with a 150 sq ft office, we worked day and night to reach where we are today. Each and every member of our team has been instrumental in our endeavour. It is the consequence of a collective dream, a journey we take pride on, with humility and passion. The entire team is brimming with renewed energy ever since we shifted to our new office. The new workspace will definitely act as a catalyst to our growth plans”, said Mahendra Soni, Co-Founder & Director, SVF Entertainment Pvt. Ltd..

Renowned artist Narayan Chandra Sinha has conceptualised and designed the aesthetic new workplace. The eccentricities of his creations evoke a sense of ‘Bangaliyana’ intertwined with global sensibilities.

Located on the 17th & 18th floor of the skyscraper, above the mall, the 25000 sq ft plush office is a visitor’s delight. In the reception area, a stunning chandelier made of trumpets with a shiny brass finish welcomes visitors. Intended to preserve the magic of celluloid, the projector, a symbol of a bygone era is carefully sourced and utilized as a reception desk. This element from the past creates an ethos of modernity. A tinge of orange filament light bulbs on a C Stand creates a picturesque cityscape of Kolkata, the city of joy.

The main office area has a unique light installation with 213 taxi headlights, rekindling nostalgic memories of people traveling together in quaint yellow ambassadors, early morning. The box and book installation represents how while you flip through the pages of a book, the words take you to a surreal voyage, an art of balance and liberation, for the uninhibited ideas our minds possess. A special space has been created to pay tribute to the greats – Satyajit Ray, Ritwik Ghatak, Mrinal Sen & Rituparno Ghosh. A symphonic structure exhibiting two megaphones sets the tone for a mesmerising experience that can last forever in the visitor’s mind. One has to visit to believe it.

About SVF:

SVF is one of Eastern India’s largest native entertainment companies, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media, Cinemas and Equipment Rental. SVF has successfully produced over 110 films including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Apur Panchali’, ‘Chotoder Chobi’, and ‘Chander Pahar’. SVF’s next biggest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand Video Streaming Website and App – with over 500 Movies, Songs and original series.

For further information, please contact:

Ahana Kanjilal Dutta | SVF
+91 9836515074