Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

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SVF

SVF

BOOMERANG!

Jul 21, 2018
Now Streaming on Hoichoi

Kolkata, July 21st, 2018 – Hoichoi, the world’s largest digital Bengali entertainment content platform has started streaming their latest offering – a Hoichoi Original Film titled ‘Boomerang’. Yes, as the name suggests – the story is a fun take on ‘karma’ as in, “what goes around definitely comes back around”.

Boomerang is about four characters – a filmmaker (Sujan Mukherjee), a salesman (Kanchan Mullick), a police inspector (Paran Bandopadhyay), a journalist (Anindita Bose) and is a social satire which throws a dig at artists who blatantly copy others’ work, remake films and pass off as their own.

Akshar Nandi is an established Bengali filmmaker who mainly copies South Indian movies. As the audience is nowadays looking for authentic stories, he starts looking for a new story with a unique concept. On the birthday of his girlfriend Mitra‚ a salesman who literally sells everything and anything named Rakhahari visits Akshar’s home and continuously nags him. Meanwhile, Akshar comes across Rakhahari’s diary where he finds a very interesting story and decides to make his film based on the same. During the negotiation process a sudden accident happens. That very moment Mitra and her uncle Police Inspector Paramananda Bhat visits Akshar’s house. This follows sudden situations that turn dramatically and drastically through some twists and turns resulting in an unanticipated climax.

Watch the Trailer here: bit.ly/BoomerangOfficialTrailer

Hoichoi has been on a high as its last few web series like Japani Toy, Dupur Thakurpo Season 2 and Shei Je Holud Pakhi have done phenomenally well among the audience.

Directed by debut director Sudipta Majumdar, who is known for being a cinematographer for Hoichoi’s popular Byomkesh web series, Boomerang is streaming on the Hoichoi app and website from 21st July.