Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Bengali OTT platform hoichoi unveils their ‘Subscriber Watch-Time’ for the first time in Asia TV Forum 2019

Kolkata, December 3rd, 2019: hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. 

For the first time, hoichoi reveals their unique ‘Subscriber Watch-Time’ at Asia TV Forum 2019. Within 2 years of its launch, the Bengali OTT platform completes 5 Billion minutes of Watch-Time across all devices. The interesting bit is that the content consumption is done by paid subscribers only as hoichoi follows an SVOD model. hoichoi is accessible in multiple devices like Apple TV, Amazon Firestick, Android TV, Roku and Mi LED TV for its worldwide audience base.

With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability and English subtitles, hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots.  Recently, a few dubbed versions of its popular shows have been streaming (in Hindi, Tamil, etc).

hoichoi also announced the return of its maiden detective web show – Byomkesh, a Bengali literary character loved and respected by millions, for which, hoichoi decided to give the detective a debut on web in 2017. The 5th Season of Byomkesh, starring renowned actors Anirban Bhattacharya, Ridhima Ghosh and Suprobhat Das in titular roles, will be streaming this Christmas.

Vishnu Mohta, the Co-Founder of hoichoi, is a distinguished speaker at Asia TV Forum (ATF) with imminent panellists Jimmy Kim (Managing Director of Genflix), Ariya Banomyong (President of BEC World) and moderator Mitch Mallon (Founder & CEO of Stadium Media). The topic of discussion is Digital Monetisation – The Geographical Grip. hoichoi being a worldwide app, Mr Mohta will share his insights on placing a regional language driven entertainment platform on the world map.

About hoichoi:

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability and English subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Fire TV, Android TV, Apple TV, Roku and Mi LED TV.

Founded in 2017, it is SVF New Media’s maiden venture. hoichoi is headed by Co-Founder Vishnu Mohta who is also a Director at SVF.

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