Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

“Baundule” by the sensational Shaan is a treat to the ears

Baundule marks the 3rd episode of Oriplast Originals, Season 1

Kolkata, 26th July 2019 – Oriplast Originals is all set with its 3rd episode which has been launched on SVF Music today. The melodious feel-good number called ‘Baundule’, sung by Shaan & composed by Bollywood music director – Arko (Arko Pravo Mukherjee) is a mix of folk-reggae which brings out a distinctive style, not popularly used in film music. Arko himself also sings with Shaan in the music video establishing their first collaboration with each other along with the meeting of two artists of contrasting musical styles.

The literal translation of ‘Baundule’ is vagabond. The lyrics of the song denotes the denouncing of materialism, basically, a satire on our social structure.

Jubilant on working with Arko in Oriplast Originals, Shaan exclaimed, “This is a first song for Arko! I’ve been a silent admirer of his work and when he made me hear Baundule, I was totally floored. Absolutely loved the free-flowing composition, the folk reggae vibe and the lyrics. Arko is a genuine talent and he allowed me so much freedom to express myself. Had a great time singing with him. My best wishes with Oriplast Originals and SVF Music!”

Arko, who is equally happy about the song getting a platform like Oriplast Originals, said, “It’s my first association with SVF music and I am glad to be a part of Oriplast Originals which is Bengal’s Biggest Music Collaboration ever. Baundule, my first song in this season, is special in many ways. First, it’s essence that is completely different from usual Bollywood or Tollywood tracks. Second and importantly, Shaan! Composing for him and singing along with him is really very special and something I wanted to do for a long time.”

Arko has made his name in Bollywood for giving music for around 30+ films including “Nazm Nazm” (Bareilly Ki Barfi), “Allah Wariyan” (Yaariyan), “Aaj Phir Tumpe Pyar Aya Hai” (Hate Story 2) and many more.

Spearheaded by SVF and Ori-Plast Limited, Oriplast Originals is the biggest Bengali music collaboration with 16 artistes from all over India along with 7 composers. These two leading companies, in their own sectors, have joined hands to create Bengal’s first branded original content bringing forth 10 songs in Season 1 to pipe hot music into our playlists.

Oriplast Originals boasts of big names in their repertoire like Papon, Shaan, Sona Mohapatra, Anupam Roy, Javed Ali, Ash King, Akriti Kakar, Shalmali Kholgade, Nikhita Gandhi, Bhoomi Trivedi, Dev Negi and others among singers and Arko Pravo Mukherjee, Subhadeep Mitra, Anupam Roy among composers. Visualised in studio format, the songs keep Bengali music in the foreground and, also derives inspiration from other parts of lndia like Assam, Odisha, Himachal Pradesh and Rajasthan.

The first season is streaming now on SVF Music.

ABOUT SVF MUSIC:

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!

ABOUT ORI-PLAST LIMITED:

Ori-Plast Limited is over a five-decade old national enterprise, a pioneer and leader in PVC & PE Pipes, fittings and allied items. Ori-Plast has been fulfilling its vision of “Life lines… not just Pipe Lines”. For the last 50 years, Ori-Plast has kept its promise of superior quality and providing complete piping solutions to millions of homes, industries and farmers and has set its mission to keep doing so in the future. Oriplast Originals is a unique initiative and its first foray into the music category.