Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Amazon Prime Video India announces exclusive partnership with Bengali Cinema’s Shree Venkatesh Films (SVF)

Nov 1, 2016

~ Prime Video will be the subscription streaming home for upcoming new releases and existing blockbusters from Shree Venkatesh Films and will premiere some of Shree Venkatesh Films biggest blockbusters of 2016 including ‘Zulfiqar’ and ‘Gangster’ ~

 

Prosenjit Chatterjee starrer ‘Khawto’ will premiere on Amazon Prime Video before its TV premiere

 

~ Amazon Prime already offers unlimited free fast delivery on India’s largest selection of products, early access to top deals and more benefits for an unparalleled shopping experience ~

 

KOLKATA – November XX, 2016 – (NASDAQ:AMZN) – Amazon and Eastern India’s biggest production houses, Shree Venkatesh Films today announced a long-term association that will make Amazon Prime Video India the subscription video streaming home for several blockbuster hits and upcoming releases of Shree Venkatesh Films. Prime subscribers will have access to the July 2016 release, ‘Khawto’, directed by Kamaleswar Mukherjee starring Bengali Cinema superstar Prosenjit Chatterjee and Raima Sen in lead roles, premiering on Amazon Prime Video before its television premiere.

 

Available to Prime members will also be this year’s Durga Puja blockbuster hits – ‘Zulfiqar’, a film by Srijit Mukherji with a stellar cast including Prosenjit, Dev, Parambrata, Nusrat, Paoli, Jisshu amongst others and ‘Gangster’, directed by Birsa Dasgupta starring newcomer Yash Dasgupta with Mimi Chakraborty. With this association, Prime members will have unlimited access to this globally acclaimed content.

 

“Shree Venkatesh Films is the most successful film and television series production house in East India and we are elated to have their future slate for the upcoming launch of Amazon Prime Video,” said Nitesh Kripalani, Director and Country Head, Amazon Video India. “We know our Prime members are going to love the premiere of select top Bengali films on our service before TV.”

 

“We at SVF (Shree Venkatesh Films) are very excited to collaborate with Amazon Prime Video. SVF holds the biggest and the most recent film library of Bengali entertainment at present. And thus, we look forward to take our content to both Indian & global audiences. This association with Amazon Prime Video would be a step closer to reaching out to cinema lovers all over the world.” said Mahendra Soni, Director, Shree Venkatesh Films.

 

Existing Prime members in India will also have access to National award winning films like ‘Chokher Bali’ starring Aishwarya Rai Bachchan and Prosenjit; the biggest musical hit of the last decade ‘Saathi’ starring Jeet in the lead; the romantic blockbuster ‘Chirodini Tumije Amar’ starring Rahul and Priyanka; the highly acclaimed film, ‘Autograph’ directed by Srijit Mukherji starring Prosenjit and Nandana Sen, the best of Kaushik Ganguly with ‘Apur Panchali’, ‘Cinemawala’, ‘Chotoder Chobi’ and notably ‘Chander Pahar’ the highest ever box office grosser starring Dev as Shankar.

 

Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience. Customers who are not already Prime members can learn more about the program at www.amazon.in/prime

 

For more information contact:

Bhavana Lal
Amazon
bhaval@amazon.com

About Amazon.in

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About Shree Venkatesh Films

With over 100 film productions in 20 years, SVF’s work has secured extensive recognition and appreciation, both at national and international platforms. While film production remains its core business, SVF has successfully ventured into other divisions including Exhibition, TV Production, Digital Cinema, Music, Home Video and Digital Media. SVF has come a long way delivering blockbuster hits with National Award winning films like– Raincoat, Prem Amar, Dui Prithibi, Iti Mrinalini, Baishe Srabon, Memories in March, Hemlock Society, Goynar Baksho, Chitrangada, Badshahi Angti, Har Har Byomkesh, Rajkahini, Cinemawala and many others.

For More information, Visit www.svf.in or write to ahana@venkateshfilms.com/

 

pr@venkateshfilms.com