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Stream engine: What goes on behind delivering content on OTT platforms

Behind the smooth content delivery on OTT platforms lies a superfast and smart technological production, starring encryption, cloud, compression, CDN & decoding. As Ali Hussein, CEO of Eros Now, puts it: “Amid content and marketing, tech is the underdog that ensures a sublime consumer experience.”

Ever thought about what happens at the backend of your over-the-top (OTT) player every time you hit the play button to watch your favourite content whenever, wherever, and on whichever device you want? Don’t fret. Every video-streaming player wants us to believe that the only essential ingredients for binge-watching are great content and our ability to fight sleep. As Ali Hussein, CEO of Eros Now, puts it: “Amid content and marketing, tech is the underdog that ensures a sublime consumer experien ..

For a while now, the OTT arm of production and distribution company Eros International has been working on introducing voice tags at the backend of its content so that users can voice search for their favourite titles in different languages.

Like Eros Now, several streaming platforms, internationally and in India, are investing heavily in technology — almost spending one-fourth of their overall expenditure in it — to enhance user’s binge-watching experience.

“ZEE5 is betting big on the tech that allows viewers to check highlights of the most popular content as they browse the platform. It is collaborating with foreign tech companies that use machine learning to send personalised notifications and recommendations to each user based on their device, internet bandwidth, and content preferences,” says Tarun Katial, CEO of the streaming platform …Click here to read the full story