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Professor Shanku Premieres into the Virtual World

As India gears up for the much awaited Christmas release of Professor Shanku O El Dorado (a story based on Ray’s science mastermind ‘Professor Shanku’) the makers have pioneered the concept of AR ( augmented reality) & VR ( virtual reality) promotional technology to pay ode to the eccentric scientist. This is the first time any production house in India will be using this technology as part of their film promotions partnering with technology company Andreal.

Augmented Reality & Virtual Reality are forms of technology where human beings get an experience of the vitual world created by the computer. While AR technology gives them a partial experience of the reality, VR technology completely immerses them in the virtual world, shutting them away from reality!

The ‘Shanku Flipbook’ which would be available across theatres & malls of Kolkata, Science City, is a 20-pager interactive book designed for kids. It is no normal book but made completely out of AR technology where the images from the trailer, comic strip etc. will come alive from the pages of the book when clicked with a ‘Shanku app’ (available on playstore). Also seen in the book will be a map from India to Amazonia, interactive games with Shanku & Nakurbabu ,various inventions of Shanku coming alive through the screens of our phone !

Another interesting and unique aspect will be the ‘Shanku VR experience’. A VR headset/ gear will be available across theatres & malls of Kolkata, Science city, which when worn by people will transport them to Shanku’s laboratory where Shanku will be seen talking to them while moving around in his lab. This experience is so real that anyone wearing it will forget for a moment where they are located or what they are doing!

This AR & VR technology is a new chapter in the history of Indian film …Click here to read the full story