Home » Press & News » News » Max Fashion unveiled its ‘Poila Boishakh’ collection with the team of Aami Ashbo Phirey | Whats New Life
With the New Year, Max Fashion, India’s largest family fashion destination, with the starcast of `Aami Ashbo Phirey’ in City Center 2 Mall Atrium, Kolkata, actors Anindya Chatterjee, Sauraseni Maitra & Darshana Banik presented the collection by walking the ramp. The stars and models walked the ramp highlighting contemporary embroidery and traditional tales which is popular among women and summer vests, linen club among men. As part of the event, Anjan Dutt mesmerized the audience with a live performance from the movie. Premier passes were also handed over to a few lucky winners. Rajib Mukherjee, Regional Manager, said, “We are thrilled to welcome the casts Anindya Chatterjee, Sauraseni Maitra and Darshana Banik to our store. Our Poila Baisakh collection has something for every discerning shopper looking to update their wardrobe this New Year.” Darshana Banik, one of the leading actors from the Movie, said, “I am very excited to be a part of Max Fashion and celebrate our new year graciously. This new collection has some stunning pieces that we are sure will fly off the shelves. This is the perfect destination of your new year shopping.
Highlights from the Summer Collection: • Brightest pop colors, ruffled silhouettes and tropical prints form the core of the all new summer collection from Max. Nothing says summer like layered styling and cool fabric from the Womens wear range. • Fresh pastels and bright accents with easy going fabric accentuates movement and a laid back attitude in the Mens wear range this summer. Nautical stripes and refined resort prints round off a casual yet contemporary collection. • Quirky indigo prints, pastel florals in indigo and mustard hues and feminine silhouettes with ruffles and tiers bring a cheerful Indian wear collection to life. • For the kiddos a tropical jungle awaits with camo prints, army badges and neon highlights. Bold colors like red and navy interspersed with baby pinks and sequins create a wonderland for the young girls as they soak up the sun.
Investor Relations