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It’s raining WORLD DIGITAL PREMIERES on hoichoi

Content Consumption has grown exponentially and hoichoi has emerged as the most sought-after OTT for Bengalis worldwide. In addition to that, hoichoi is bringing multiple World Digital Premieres of new Bengali BLOCKBUSTERS at the time when social distancing and work from home are the only choice. hoichoi has given plenty of reasons (read: content) for its audience to adapt “watch from home” while they are at home.

This has been a promising start as hoichoi already have an increase in traffic by 4x rate in the last one week; the traffic is surging 2 to 3 times on a daily basis. Goes on to show that the Bengali diaspora have taken the pandemic very seriously and are staying put to fight it out. A promising increase of the traffic on the platform is also a sign that people have welcomed a library og rich content that is easily accessible.

hoichoi takes up the responsibility towards encouraging its viewers to work towards staying home and social distancing. To do that, hoichoi already has a big bouquet of content (a mix of classics, latest films and Originals, with a variety of genre to choose from), also a plethora of new content that will be streaming every week. The platform is doing its bit to keep you engaged by initiating a #selfstay form of entertainment.

To give a sense of month of March itself, hoichoi is …Click here to read the full story