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hoichoi enthralls Bengalis with digital premieres

MUMBAI: hoichoi, the popular OTT for Bengalis worldwide, is bringing multiple digital premieres of new Bengali blockbusters at a time when social distancing and work-from-home are the only choices amid the coronavirus pandemic.

The OTT platform has already seen an increase in traffic by 4x rate in the last one week; the traffic is surging 2 to 3 times on a daily basis, said release. A promising increase of the traffic on the platform is also a sign that people have welcomed a library og rich content that is easily accessible.,

hoichoi already has a big bouquet of content (a mix of classics, latest films and Originals, with a variety of genre to choose from), in addition to a plethora of new content that will be streaming every week. The platform is doing its bit to keep you engaged by initiating a #selfstay form of entertainment.

For the month of March itself, hoichoi is already streaming …Click here to read the full story