Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Brands and Spencer’s salute the unsung heroes of our society who are delivering essentials during the pandemic

Kolkata, 9^th October 2020: SVF Brands and Spencer’s have joined hands, for their Puja campaign launched today that highlights the goodwill of the retail brand and its delivery services through heartfelt short ad-format videos. The campaign, ideated by SVF Brands, aims to communicate a strong message about how act of kindness can be a major reason of spreading happiness in other’s life. SVF Brands got many renowned actors of Tollywood including Rudranil Ghosh, Sreelekha Maitra, Lily Chakraborty and Gourab Chatterjee on-board, to embark on this new campaign for Spencer’s.

The campaign idea has been communicated in the form of three short ad-format videos, all of which brings forth the story of ‘Shyamal’, a delivery boy of Spencer’s. The videos show Shyamal to work tirelessly day and night for delivering orders on time and bring smile on the face of every customer.  Most of them rely on him and he is no less than a family to them. He does everything to cater to the needs of his customers and make them feel how Spencer’s is the store of happiness in their lives. Shyamal here is portrayed to be that ‘Parar Chele’ (local boy) who is loved by all. The main message here establishes how small gesture of gratitude from the customer’s end can actually put a smile on the person serving them thereby making their day better. The campaign stands out to be special as the communication has used emotional appeal to touch the audience, which has been perfectly established by the campaign tagline, “Shyamal to apnar barir chele aar Spencer’s apnar khushir dokan.” The primary brand concept, that tells “Any spencer’s around the corner is your store of happiness” has been delivered in way that is bound to tap into the sentiments of the target group.

The campaign features the acclaimed actor, Rudranil Ghosh as ‘Shyamal’. Apart from him, we could also see prolific actors like Sreelekha Maitra, Lily Chakraborty and Gourab Chatterjee being a part of the three videos respectively.  Each of the videos have upheld a very beautiful relation between customers and delivery boy. In most of the cases, we fail to acknowledge the relentless efforts of the delivery people, but through this new Puja campaign, SVF brands and Spencer’s have tried to celebrate the services of these people.

Positive about the collaboration, Arindam Biswas, Head of SVF Brands said, “This sole aim of this new Puja initiative was to establish an emotional tie between the brand and its customers. I am delighted that, SVF Brands as a vertical, has collaborated with Spencer’s, in spreading out an important message in form of a branded content to the audience. This is our first collaboration with Spencer’s in terms of influencer marketing, and we are looking forward to do more such exciting work with brand partners.”

The first video of the campaign has been launched today and will be followed by two more videos.

Watch the campaign launch video here: bit.ly/SpencersSVFBrands

About SVF Brands:

With the growing demand for branded content and brands taking the digital route to communicate with the consumers, the need for quality storytelling, best in class production, right platform for content distribution and right messaging for storytelling in form of influencers & celebrities is the need of the hour. SVF Brands is the newly formed vertical by SVF, a dedicated department which has the right set of team members who can build a story for a brand from scratch, execute, deliver and analyse what can work for any brand for the east market. With collaboration with brands like Google, ITC, Joy Cosmetics, Vivel, Xiaomi, Tata Structura, Tata Pravesh, Mankind Pharma, Dabur, MP Birla, Garnier, Max Fashion, the vertical is focused in changing the way brand storytelling happens in Bengal and providing content solution across verticals like in-film branding, content integration in web series, product launch, celebrity endorsements and influencer activities, digital content creation to even creating national TVCs for brands.